#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting
RevOps Lab2 Heinä 2024

#36 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

To make your summer more enjoyable, we're re-sharing some of our best episodes. New episodes will be back in late July. Enjoy!


In today's episode, you’ll learn everything you need to know about Customer Success Ops.

You’ll get insights in the measurability, the roadmap and the work with customers - including helpful tips about who is a good customer and who is not.

What you’ll learn in this episode:

  • How to measure brand awareness in RevOps

  • How to succeed at Customer Success Ops/Work with customers

  • How did the ideal customer profile change over the last months (ToFu & MoFu)

You can find more information about Marcus here:

⁠https://www.linkedin.com/in/marcusbe/⁠

RevOps Letter: ⁠https://www.getweflow.com/revopsletter⁠ Janis on LinkedIn: ⁠https://www.linkedin.com/in/philippstelzer/⁠ Philipp on LinkedIn: ⁠https://www.linkedin.com/in/janiszech/⁠ Weflow: ⁠https://www.getweflow.com/⁠

Marker:

(00:00:00) Introduction/What has changed in your work in the last 18 months?

(00:07:48) Good to know: Customer Success Ops / Who is a good customer?

(00:19:43) Top of the Funnel: How did the ideal customer profile change?

(00:24:27) Outbound, Buyer, Challenges in 2023

(00:30:39) How can RevOps measure brand awareness?

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(119)

#22 How RevOps works in Enterprise, Ian Matthews, VP GTM Strategy, Planning & Incentives at Teradata

#22 How RevOps works in Enterprise, Ian Matthews, VP GTM Strategy, Planning & Incentives at Teradata

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#21 Creating an effective forecasting process - Ping Del Giudice, VP of RevOps at EV Connect

#21 Creating an effective forecasting process - Ping Del Giudice, VP of RevOps at EV Connect

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#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha

#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha

We’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years. What you’ll learn in this episode: Lusha’s PLG approach and the imp...

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#19 Financial metrics that drive customer success ops - Haden Cosman, Senior RevOps Manager, SoSafe

#19 Financial metrics that drive customer success ops - Haden Cosman, Senior RevOps Manager, SoSafe

In this episode, we dive into the financial metrics of CS Ops, how they impact decision-making, and what levers you can pull in CS to positively impact those metrics while optimizing NRR. What you’ll ...

5 Maalis 202432min

#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement

#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement

Today, I'm talking to Doug Davidoff, the CEO & Founder of Lift Enablement. Doug shares his view on sales and marketing, the role of the CRM, and why CRM adoption isn't cutting it. What you’ll learn ...

27 Helmi 202432min

#17 Running RevOps like a product team - Paul Kallenberger, Head of Revenue Operations, HeyJobs

#17 Running RevOps like a product team - Paul Kallenberger, Head of Revenue Operations, HeyJobs

In this episode, Paul shows us how he runs a 25-people RevOps team at HeyJobs - and how it’s quite similar to product management. To Paul, product management is a lot about understanding customer prob...

20 Helmi 202437min

#16 Driving growth with customer success - Eddie Reynolds, Strategic RevOps Consulting for B2B SaaS

#16 Driving growth with customer success - Eddie Reynolds, Strategic RevOps Consulting for B2B SaaS

We are talking with Eddie about the importance of customer success - from implementing processes to create onboarding, to expansion, and renewal. What you’ll learn in this episode: How to manage and...

13 Helmi 202436min

#15 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

#15 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

Stefan Mersch shares his journey of building out RevOps from scratch at Sastrify. From tooling, processes, to key learnings, Stefan shares many valuable nuggets on how to build a RevOps organization i...

6 Helmi 202438min

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