Why your sponsorship strategy needs a human heartbeat: Insights from James Wynne, founder of Playbook Sponsorship

Why your sponsorship strategy needs a human heartbeat: Insights from James Wynne, founder of Playbook Sponsorship

In this episode of Don’t Forget Your Tickets, we’re joined by James Wynne—founder of Playbook Sponsorship and a sponsorship leader whose work has spanned the Caribbean Premier League, Digicel, Guinness under Diageo, and powerhouse football brands like Chelsea and Manchester United. James shares his personal journey from working with global giants to launching his own consultancy—and along the way, he unpacks the biggest opportunities and challenges in sports sponsorship today. Key themes you’...

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Steve Kavanagh (interviewed by Greig Box Turnbull) on Bridging Financial Gaps in English Football - A Live Special from Emirates Stadium in London

Steve Kavanagh (interviewed by Greig Box Turnbull) on Bridging Financial Gaps in English Football - A Live Special from Emirates Stadium in London

How Can EFL Clubs Build a Sustainable Financial Future? Tight margins, rising costs, and unpredictable revenue streams can make or break a football club’s future. So how can EFL clubs create a financi...

10 Maalis 202523min

Martin Dunford (interviewed by Alex Eagle) on the Digital Transformation of Football Fan Engagement - A Live Special from Emirates Stadium in London

Martin Dunford (interviewed by Alex Eagle) on the Digital Transformation of Football Fan Engagement - A Live Special from Emirates Stadium in London

How Are Mobile Apps Transforming Fan Engagement in Football? In an era where fans expect a constant connection with their clubs, mobile apps have become more than just digital hubs—they're powerful to...

3 Maalis 202513min

Mads Liabø and Carl-Erik Moberg (interviewed by Clare Kenny) on Balancing Tradition and Innovation in Today's Football - A Live Special from Emirates Stadium in London

Mads Liabø and Carl-Erik Moberg (interviewed by Clare Kenny) on Balancing Tradition and Innovation in Today's Football - A Live Special from Emirates Stadium in London

How Can Clubs and Tech Providers Shape the Future of Ticketing—Together? The best innovations in football rarely happen in isolation—they thrive when clubs and technology providers work hand in hand. ...

3 Maalis 202522min

Phil Carling (interviewed by Adam Leventhal) on the Commercial Landscape of Football - A Live Special from Emirates Stadium in London

Phil Carling (interviewed by Adam Leventhal) on the Commercial Landscape of Football - A Live Special from Emirates Stadium in London

The Commercial Evolution of Football – Where Is It Heading Next? From local sponsors to billion-euro global partnerships, football’s commercial landscape has transformed beyond recognition. But what’s...

24 Helmi 202524min

Kjetil Sørtun (interviewed by Preyan De Silva) on Next-Gen Ticketing and Personalised Fan Experiences - - A Live Special from Emirates Stadium in London

Kjetil Sørtun (interviewed by Preyan De Silva) on Next-Gen Ticketing and Personalised Fan Experiences - - A Live Special from Emirates Stadium in London

How Can “Headless Ticketing” Unlock the Future of Fan Experiences? Ticketing is no longer just about selling seats—it’s about empowering clubs to build their own fan journeys. But what if your ticketi...

24 Helmi 202518min

Kevin Dixon (interviewed by Alex Eagle) on the Evolution of Stadium Access Control Technology - A Live Special from Emirates Stadium in London

Kevin Dixon (interviewed by Alex Eagle) on the Evolution of Stadium Access Control Technology - A Live Special from Emirates Stadium in London

How has stadium access control evolved from paper tickets to cutting-edge digital solutions? In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Kevin Dixon (HID Global) t...

17 Helmi 202514min

Sophie Downey and Rachel O'Sullivan (interviewed by Thom Airs) on Transforming Women's Football from Visibility to Vibrant Growth - A Live Special from Emirates Stadium in London

Sophie Downey and Rachel O'Sullivan (interviewed by Thom Airs) on Transforming Women's Football from Visibility to Vibrant Growth - A Live Special from Emirates Stadium in London

Can Women’s Football Rival the Global Impact of the Men’s Game? The growth of women’s football has been nothing short of remarkable—but how far can it go? In this episode of Don't Forget Your Tickets,...

17 Helmi 202521min

David Kynaston (interviewed by Greig Box Turnbull) on Life Long Loyalty to Small Town Football Clubs - A Live Special from Emirates Stadium in London

David Kynaston (interviewed by Greig Box Turnbull) on Life Long Loyalty to Small Town Football Clubs - A Live Special from Emirates Stadium in London

What Keeps Fans Loyal to Their Club for a Lifetime? Football is more than just a game—it’s identity, community, and lifelong devotion. Few understand this better than esteemed historian and lifelong A...

10 Helmi 202521min

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