The 'Trojan Horse' Strategy for Sustainable Service Design / James Chudley / Ep. #230
Service Design Show19 Kesä 2025

The 'Trojan Horse' Strategy for Sustainable Service Design / James Chudley / Ep. #230

Let's be honest, unfortunately not many business truly cares about sustainable services...

The energy debate around AI is finally highlighting digital services' environmental impact. But every service, digital or physical, consumes resources: energy, materials, and even our time. As service designers, we have a moral obligation to design with sustainability at the core.

This episode tackles the real challenges: clients not asking, defining "sustainable," and measuring impact. Our guest, James Chudley, shares key lessons and real-world examples from his journey, showing how he integrates sustainability into daily design.

Discover what it really takes to design services that are better for customers, better for business, and better for our planet. Plus, uncover a deceptively simple design principle that guarantees more sustainable services.

Can you guess what it is? The clue is in this episode.

Keep making a positive impact on customers, business, and our planet!

--- [ 1. GUIDE ] ---

00:00 Welcome to Episode 230

05:00 How to define sustainable service

07:30 Are services sustainable?

12:00 James' unique journey

16:00 The Pivotal Decision

22:00 Integrating Sustainability

27:00 The power of minimizing

30:30 Navigating Stakeholder Talks

33:00 can we justify unsustainable services?

34:40 From Sustainable to Regenerative

35:30 Case Study: Circle Community

38:15 Non-Digital Touchpoints

39:57 Avoiding Measurement Paralysis

43:30 Adding a "Sustainability Lane" to Journey Maps

48:30 Principles

42:00 Mental energy

47:30 Community Design Principle Example

54:30 Accessibility in Sustainable Design

55:30 Sustainability as Personal Practice

57:30 the trojan horse

58:30 First Steps for Inspired Designers

1:00:90 Resources

1:02:00 Question to ponder

--- [ 2. LINKS ] ---

Connect with James Chudley:

Books:

Other Helpful Online Resources:

Website Carbon Calculator

--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

⁠https://servicedesignshow.com/circle

Jaksot(315)

Context, Culture And Service Design / Diego Mazo / Episode #59

Context, Culture And Service Design / Diego Mazo / Episode #59

What's a key ingredient in order to be able design great services? It's that you need to deeply understand the social context and cultural norms that exist. In this episode Diego Mazo clearly exempl...

4 Loka 201829min

Synchronizing Business and Design / Victor Lidoy / Episode #58

Synchronizing Business and Design / Victor Lidoy / Episode #58

Think about it... already back in the 60s companies were designing and delivering great service. That was way before service design or design thinking caught on with the masses. So how did they do it ...

20 Syys 201835min

Designing the best Airport Experience / Stine Marsal / Episode #57

Designing the best Airport Experience / Stine Marsal / Episode #57

Airports are a stresful enviroment. A lot of things happen and people are always in a rush. How can you impact the actual passenger experience as a service designer in these conditions. In this epis...

6 Syys 201831min

Love, Critical Thinking & Innovation / Roberto Verganti / Episode #56

Love, Critical Thinking & Innovation / Roberto Verganti / Episode #56

What's the value of creativity in a world that is filled with ideas? How do you know which ideas are valuable and which ones are just noise? Roberto Verganti talks about the lost art of critical think...

23 Elo 201835min

Can design make government services human centered again / Jeneanne Rae / Episode #55

Can design make government services human centered again / Jeneanne Rae / Episode #55

There is a design revolution going on in the US government. More and more government agencies are adopting design to create and deliver more human centered services. In this episode Jeneanne Rae tal...

9 Elo 201833min

Ask Harder Questions / Jorge Arango / Episode #54

Ask Harder Questions / Jorge Arango / Episode #54

What does it mean to design healthier societies? And what's actually needed in order to do that... just one of the things Jorge Arango talks about in this episode. Have you ever considered how contex...

26 Heinä 201847min

What's next for Service Design / Gerry Scullion / Episode #53

What's next for Service Design / Gerry Scullion / Episode #53

What happens after everyone has gone through a service design or design thinking training? What's next?! Gerry Scullion hosts the This is Human Centred Design podcast (go check it out!) and knows a t...

12 Heinä 201834min

How to kickstart your Service Design career

How to kickstart your Service Design career

Here are 3 ways that can help to kickstart your career as a service designer. Although the number of job listings for service designers is growing by the day it doesn't mean that it's easy to actual...

28 Kesä 20186min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia