95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple prospect list. You’ll also see how a more targeted list creates a greater chance of conversion and stronger customer retention rate.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Target Prospect List 00:57 – Find That Email helps you find email addresses 01:10 – Eric uses this for their prospect list for SEO purposes 01:20 – If you’re in the B2B space, you can generate inbound leads through SEO and content marketing, but the leads aren’t always targeted 01:46 – If you have a target prospect list, your marketing team can go after them and hit all the relevant leads 02:05 – To get relevant leads, look at your competitor’s customers 02:10 – You can go to Upwork and hire someone to check who’s using your competitor’s product and create a list for you 02:36 – Once you have the list, marketing should send them the emails 02:45 – Create ad campaigns on LinkedIn targeting specific companies or people 02:52 – Uploading an email list and doing targeted ads on Facebook is also an option 03:00 – Having a targeted list lowers the cost of your ad expenses because with just 1 closed deal, your ROI is high 03:23 – It takes time to get into the mind of the consumers and you have to show them your product consistently before they convert 03:47 – JustReachOut is good for finding the right journalist that you’re looking for 04:36 – Datanyze will show you everyone who’s using your competition’s product 04:50 – You can enrich the leads who opt-in on your email and reach out to them based on the technology they’re using on the website 05:15 – That’s it for today’s episode! 3 Key Points: The chances of closing a deal is higher with a target prospect list. Customer conversion takes time—you have to be consistently on the top of people’s minds. Reach out to your target prospect list on every platform or channel. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

29 Kesä 20178min

In Episode #332, Eric and Neil discuss if you should document or create content. Tune in to learn the difference between documenting and creating a content and why your personality and lifestyle are key factors for deciding what’s best for you. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Document or Create Content? 00:38 – Instead of thinking about your new content, why not just document what you’re doing 00:47 – Logic is, when you document what you’re doing, people can pick up lessons from that 01:00 – Gary V and Casey Neistat are always vlogging and there is still so much information you can gain from them 01:12 – Gary V usually just walks around in his office and shows his daily life 01:31 – It will also depend on your personality type 01:49 – Neil describes himself as a creator, so he creates videos with new information 02:15 – Focus on what works for you 02:49 – Eric can do both, but he prefers to create videos and plan ahead of time 03:15 – Having a process is important 03:32 – Eric is currently creating a reality series where they go into people’s offices 03:55 – Eric is experimenting 04:00 – Don’t force yourself into something that you’re not naturally good at 04:08 – That’s it for today’s episode! 3 Key Points: When you document your daily routine, it’s amazing what people can learn from watching you. Do what works best for you and what you’re comfortable doing. You can always experiment with both documenting what you do and creating content to see what fits you and your lifestyle. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

28 Kesä 20177min

In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your industry. Eric and Neil discuss the easiest and fastest way to get going with an influencer and why they think Instagram is gold. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Influencers on Instagram 00:38 – There are companies who provide influencers but they’re expensive 00:45 – There are also some direct influencers, but it’s difficult to negotiate with them 00:56 – Neil suggests trying to get to know one influencer first 01:04 – You can then go to different influencers’ parties 01:12 – Offer that influencer a “part-time job” then he will also ask his influencer friends 01:29 – It saves money and is quite easier than going through a third party 01:50 – The same tactic works for most social media channels 02:06 – The influencers reply faster and work quicker 02:28 – Eric has invested in an influencer marketing/AdWords platform 02:38 – There’s gold on Instagram 03:02 – You can leverage the search function on Instagram 03:14 – Find the top posts and top pages and reach out to those people 03:56 – Dig deeper on Instagram 04:18 – Gary V’s video regarding Instagram 04:43 – Go to targeted influencers in your space 04:50 – That’s it for today’s episode! 3 Key Points: Find an influencer, offer him or her a “part-time job” and they will reach out to other influencers. Instagram is a fantastic place to look for influencers—leverage it for your marketing. Make sure your influencer is huge in your space or it’ll be a waste and will not convert. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

27 Kesä 20178min

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s worth deleting, and the benefit of consolidating similar articles of content. Time Stamped Show Notes: 00:27 – Today’s topic: When You Should Be Upgrading, Consolidating or Deleting Your Content 00:43 – Neil doesn’t delete that much content 00:45 – Neil did this with Crazy Egg’s content that was over one year old and had less than a hundred visitors 00:59 – Neil didn’t really delete the content, he just unpublished the articles on WordPress 01:09 – The traffic didn’t go up or down 01:21 – Over time, content will get more traffic or less traffic 01:41 – If the content continues to go up, there’s no modification needed 01:44 – When the content goes down, they modify it from the metrics in Google Analytics 02:17 – Neil just updates his content 02:30 – Eric sees a 30% increase in updated content 02:37 – Eric will only delete content that is completely irrelevant or outdated 02:58 – Check out an episode from Pat Flynn’s podcast 03:34 – Eric consolidates content that are almost the same and that are competing in rank 03:48 – Hub and Spoke marketing 04:09 – Neil is getting 30-60% when he updates his content 04:40 – Update the posts that are generating traffic already 04:49 – Neil sorts their content through Google Search Console by the most popular and updates them 04:58 – Wikipedia’s content is always updated 05:17 – That’s it for today’s episode! 3 Key Points: Updating content that is already getting traffic can further increase your traffic. Consolidate the content that is very similar—this is the best thing to do so that they don’t compete for rank which using the same keywords. You don’t have to delete content; they may be of use someday. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

26 Kesä 20178min

In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and how Alexa Skills can help your customers access your product or podcast with ease. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Alexa Skills (and How to Leverage This)? 00:46 – You can teach Alexa new skills and reach different types of customers 01:01 – You can ask Alexa to play specific podcasts for you 01:29 – “It makes your life really convenient” 01:35 – Alexa automates your whole life 02:28 – If you have an Echo, you can listen to Marketing School by adding the skill 02:46 – From Alexa skill, Marketing school has had 136 new customers, 309 new plays and 6 plays per hour 03:24 – Don’t expect amazing results from the Alexa yet, but it should work out well 03:40 – If you’re in the consumer space, you should be leveraging Alexa but it’s not as important for B2B 03:55 – When someone listens to something over and over, it will be on the top of their head 04:22 – Listening to podcasts is powerful 04:57 – Just search for Alexa Skills Kit 05:05 – That’s it for today’s episode! 3 Key Points: Alexa automates your whole life. Consumers can easily consume your product or podcasts through Alexa Skill. Alexa Skills can track the new customers’ behavior right on the platform. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

25 Kesä 20178min

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Gmail Ads (and How to Leverage Them)? 00:44 – Gmail ads are what you can see on your promotions tab when you open up your emails 01:04 – There are also some ads above your email inbox and when you click on your Gmail 01:15 – You can target specific keywords and be creative with Gmail ads 01:27 – Neil has been using Gmail ads for awhile 01:33 – For Neil, Gmail ads don’t convert as much as direct AdWords 01:42 – Conversions with Google search list is much higher for Neil 01:46 – Gmail is much cheaper though 02:02 – Eric uses Pepsi and Coca Cola as a sample to target specific keywords in Gmail ads 02:30 – You can target specific people with Gmail ads, too 02:45 – From Eric’s observations, Gmail ads convert more for people who are 40 years old and up 03:02 – Neil finds Gmail ads working well for B2B rather than B2C 03:50 – You can test it first 04:00 – Neil has a blog about Gmail ads and Eric has one on Single Grain 04:10 – That’s it for today’s episode! 3 Key Points: Targeting specific keywords can be done through Gmail Ads. Gmail ads are still a good option for marketing, especially if you’re looking for a budget-wise channel. Test every campaign that you do and track your conversion rate to see if it’s worth it.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

24 Kesä 20177min

In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting your money down. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Things to Consider Before Investing in Facebook Ads 00:35 – First is to know your audience 00:48 – You should know your target before spending money 01:10 – Second is to make sure you know what you’re promoting and that it is proven 01:24 – It is important to test what you’re promoting and its conversion in other channels 01:48 – Optimize your funnel and conversion rates in other channels before going into Facebook 01:53 – Third is to have goals set up 02:10 – Figure out your key indicators 02:20 – “What gets measured gets managed” 02:23 – Fourth is to have a testing budget 02:45 – You need to do the testing in chunks or increments 02:57 – Fifth is to know the different formats when you’re starting out 03:15 – Settle on one format first 03:26 – Sixth is how you’re going to get your creative work done 03:50 – Think about how you’re going to make your ad images on a consistent basis 04:04 – Keep rotating your creatives 04:15 – Eric uses Design Pickle for their visuals 04:30 – Last is to make you’re split testing and your results are statistically significant 05:00 – Eric uses AdEspresso to manage ads 05:13 – That’s it for today’s episode! 3 Key Points: Knowing your audience helps you target them well—making your spending worth it. Track your funnel and conversion rate from other channels before trying it in Facebook ads. Facebook ads work well if you know how do it the right way. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

23 Kesä 20178min

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and why you have to dump your generic tags in Facebook ads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Facebook Audience Insights to Create Highly Targeted Ads 00:41 – Go to your Facebook Ads Manager and look at your Audience Insights tab 01:06 – You can target specific people using the tab 01:37 – It will help you make better ads 01:48 – You’re wasting money if your ads are not targeted 01:56 – Focus on your ROI by creating a targeted niche segment 02:12 – Generic tags do not work 02:23 – You need to be specific with Facebook Ads 02:40 – You have to target people’s interests 03:08 – Eric pulled out his Audience Insights for his Growth Everywhere podcast and he can see that 68% of his audience are men and 32% are women 03:22 – It also shows different lifestyles, relationship statuses and levels of educational attainment 04:00 – Neil advises to be careful to not overanalyze the data 04:25 – Neil tested on Facebook that women convert more on ads than men 04:41 – Just don’t look at the data and make assumptions off of it 04:50 – Eric looks at Pages Like which is helpful, too 05:12 – There’s also a purchases section which shows your audience’s purchase behavior 05:40 – That’s it for today’s episode! 3 Key Points: Audience Insights allows you to create a more targeted ad so you’re not letting your money go down the drain. Don’t over analyze the data you get and rely on what you see—do your research account for the results from your other tests. There are a lot of Facebook ad features that need to be leveraged; you can get your ROI back in no time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

22 Kesä 20179min