95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and why you have to dump your generic tags in Facebook ads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Facebook Audience Insights to Create Highly Targeted Ads 00:41 – Go to your Facebook Ads Manager and look at your Audience Insights tab 01:06 – You can target specific people using the tab 01:37 – It will help you make better ads 01:48 – You’re wasting money if your ads are not targeted 01:56 – Focus on your ROI by creating a targeted niche segment 02:12 – Generic tags do not work 02:23 – You need to be specific with Facebook Ads 02:40 – You have to target people’s interests 03:08 – Eric pulled out his Audience Insights for his Growth Everywhere podcast and he can see that 68% of his audience are men and 32% are women 03:22 – It also shows different lifestyles, relationship statuses and levels of educational attainment 04:00 – Neil advises to be careful to not overanalyze the data 04:25 – Neil tested on Facebook that women convert more on ads than men 04:41 – Just don’t look at the data and make assumptions off of it 04:50 – Eric looks at Pages Like which is helpful, too 05:12 – There’s also a purchases section which shows your audience’s purchase behavior 05:40 – That’s it for today’s episode! 3 Key Points: Audience Insights allows you to create a more targeted ad so you’re not letting your money go down the drain. Don’t over analyze the data you get and rely on what you see—do your research account for the results from your other tests. There are a lot of Facebook ad features that need to be leveraged; you can get your ROI back in no time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

22 Kesä 20179min

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see which campaigns are working and which ones are not. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Leverage Call Tracking 00:34 – Call tracking is tracking which traffic source is generating the phone calls you receive 01:04 – Getting someone on phone is better that just filling out a lead form 01:24 – Neil uses CallFire for call tracking 01:38 – Eric uses CallRail where you can also set different numbers for different campaigns 01:57 – It is important to know who is coming in so you can optimize it 02:20 – You can be in control of the phone calls that are coming in 02:43 – Search for Google AdWords call tracking to find other informative resources when you’re just starting 02:57 – Call tracking is affordable and it works 03:05 – That’s it for today’s episode! 3 Key Points: You have a greater chance of getting a hold of your customers when you’re able to get them on the phone rather than having them fill out a lead form. Call tracking allows you to track which campaigns and keywords are working for you. Try call tracking because it’s affordable and it works. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

21 Kesä 20176min

In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meetups consistently and why the focus should be one what you can learn from a meetup—not how many deals you can make. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Host Marketing Meetups 00:37 – Neil has never hosted a marketing meetup but has been to Eric’s 00:42 – Marketing meetups are an awesome place to learn from others 00:53 – You can grow your network through meetups 01:03 – You can accelerate your learning in meetups 01:17 – Eric tries to keep the meetups he organizes small and intimate 01:25 – Having just around 25 people makes connections easier and stronger 01:57 – A meetup doesn’t always have to be an entrepreneurial meetup 02:04 – Meetups are good for recruiting 02:27 – “It’s about being top of the line” 02:59 – Figure out how you can take your online stuff offline 03:08 – The best use of a meetup is to learn MORE 03:36 – Don’t have too many expectations, meeting one new person is enough 04:30 – Meeting people consistently will compound eventually 04:33 – That’s it for today’s episode! 3 Key Points: Meetups are great way to increase your network and learn more. Don’t go on a meetup thinking that you will go home with so many new deals, just enjoy the day. When organizing a meetup, try to keep it small and intimate so it’s easier to make those connections. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

20 Kesä 20177min

In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more cost-effective, but professional YouTube video ads and why Tai Lopez is being followed and copied by almost everyone. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Professional YouTube Ads for Under $100 00:35 – Animoto allows you to weave different images together and create a simple video 00:50 – It looks professional and they have a free trial 01:05 – There are people on Fiverr who make videos for YouTube 01:13 – Using PowerPoint Presentations and recording your screen using a screen recorder gives you a video that you can upload on YouTube 01:31 – The ads that work best are the ones with better scripts and messages 01:43 – Tai Lopez creates ads from his phone 02:01 – It is more realistic and you have to go against the grain 02:15 – It can be more relatable and convert better 02:41 – It’s not about the video quality, but about the SCRIPT 03:18 – There are a lot of video marketers now who uses Tai Lopez’ strategy in recording videos 04:14 – Veeroll allows you to generate video ads quickly 04:42 – Focus on the script that for your video ad 04:53 – That’s it for today’s episode! 3 Key Points: You can create videos using a screen recorder or PowerPoint that can easily be uploaded on YouTube. If you can afford it, you can hire people to make videos for you. It’s not about the video quality, but the quality of your message that determines the success of your YouTube video. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

19 Kesä 20178min

In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your ranking and why it pays to be patient with SEO. Time Stamped Show Notes: 00:27 – Today’s topic: How Do You Know If Your SEO Efforts Are Paying Off? 00:39 – Eric uses a rank tracker called Authority Labs 00:49 – It has a section for organic traffic called “Now Provide” 01:10 – You want to know if your keyword traffic is increasing or decreasing 01:33 – Google Search Console will show you how many impressions your listings are getting 01:49 – Impressions are the number of people seeing your listings, but are not clicking on them 02:06 – Your impression time should go up eventually 02:45 – You have to stay patient with SEO 03:29 – Google Analytics is also an option for you to use 03:45 – That’s it for today’s episode! 3 Key Points: SEO takes time to see the results; be patient and you will see the outcomes. Tracking your keyword effectiveness and traffic will inform you on which words work and which need tweaking. Before your click rate goes up, your impressions should go up first. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

18 Kesä 20177min

In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Google My Business (and How You Can Leverage It)? 00:34 – Google My Business allows to create a free business listing on Google 00:41 – You can claim your business and verify it 00:57 – Neil claimed his address and verified himself through Google My Business 01:30 – The thing with Google My Business is that you can have multiple spots if you have multiple locations 01:55 – You need to get the reviews going, too 02:09 – You need to be descriptive and explain what you do 02:30 – There are annual guides and you’ll turn up better on Google searches 02:43 – Your SEO and links still matter 02:56 – Locksmith just claimed a bunch of listings and their sales went up 03:32 – Eric has claimed a few listings for himself 04:00 – Just don’t abuse it 04:09 – You can also check your listings at Google Analytics 04:25 – That’s it for today’s episode! 3 Key Points: Claiming your listing on Google gets you better chances for turning up on searches. At the end of the day, good reviews, SEO and links still matter to the customers. Don’t abuse the system, because Google can get you suspended. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

17 Kesä 20177min

In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of being generous, and the importance of showing appreciation to your clients! Time Stamped Show Notes: 00:27 – Today’s topic: Should You Send Gifts to Your Customers? 00:34 – Neil is a big believer of sending gifts regardless of whether it is a high-paying or not 00:42 – It creates a ton of loyalty 00:48 – You can give your high-paying customer something more personalized 01:10 – Add a personal note to the gift 01:30 – For lower-paying customers, you can send them “Thank You” postcards 01:58 – For sending postcards, you can use Letter Friend 02:18 – Gemnote sends premium gifts to companies 02:26 – Giftology is a book that is packaged in a leather bag 03:12 – The lifetime value of customers in the consulting world is high 03:19 – Eric wants to give memorable gifts 03:26 – The most memorable gift Eric has received from a company is a battery pack from The RD Summit Brazilian Conference 04:04 – Eric has started looking at some of the best headphones and has sent them to their clients 04:24 – You’re creating goodwill and they will remember you 04:43 – Whatever you send, make sure it ties back to what you’re doing 05:27 – Do your research and look for what is relevant to your client and your business 05:40 – People like to do business at the end of the day so you have to know your client 05:48 – That’s it for today’s episode! 3 Key Points: Regardless of the amount a client is paying you, you should send them all a token gift of appreciation. Giving gifts to your clients creates loyalty. Whatever you send, make sure it is relevant to your business and to your client, so DO your research. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

16 Kesä 20179min

In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personalized ringless voicemails to your customers and how it can help you get a higher open rate. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Ringless Voicemails (and How You Can Leverage Them)? 00:40 – Ringless voicemail is dropping a voicemail into someone’s phone without their phone ringing 00:50 – Eric and Neil don’t pick up much of their phone calls 01:23 – You can use ringless voicemail when someone opts into your email list 01:34 – You drop the voicemail after the opt-in 01:56 – It is more personalized and the open rate is higher 02:11 – Eric has used Stratics Network and Slybroadcast for ringless voicemail 02:50 – A possible problem is when your voicemail sounds like an automated recording 03:23 – People will know if they’re automated, so they won’t respond and may just ignore them 03:33 – Personalized messages are more likely to work 04:16 – In marketing, the moment it feels too pitchy or inauthentic, it’s not going to work 04:48 – Adobe has recently launched a product that can mimic voices, so you can try that 05:04 – Make the voicemail personally tailored to your customers 05:33 – That’s it for today’s episode! 3 Key Points: Ringless voicemails are a great way to make a connection with your customers. In marketing, people tend to ignore pitchy and automated recordings; so don’t use them. Make your voicemails personally tailored to your customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

15 Kesä 20179min