Inside the Playbook: Russ on How He Turned Down Labels and Made $1M/Month from Masters

In this clip of The Manager’s Playbook, Russ shares the story behind one of the most unconventional label deals in the industry.

He went from making $100K/month independently to partnering with Columbia, without giving up control. Russ breaks down how he retained ownership of his TuneCore catalog, structured profit splits, and built a system that still brings in seven figures a month from masters alone.

This isn’t hype. It’s a real blueprint for ownership, leverage, and long-term strategy.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/5SxBb61ZDrvXK3VIxPw5EB?si=oeEDQIJWS1WaFsTKybcPxg

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook