BrandBusters CPG and eCommerce Podcast20 Helmi 2025

BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director

In Episode 24 of BrandBusters, James and Sean sit down with Martin Forde, a retail CPG sales expert whose career spans from PepsiCo to Dr. Squatch. Now running his own company, Martin helps brands craft winning retail strategies.
In this episode, we dive into:
-Why Martin chose to double down on retail sales over the popular DTC and Amazon-first approach
-Key considerations for brands moving from digital-first to brick-and-mortar, including retail readiness, pricing strategies, and retailer selection
-How DTC data can be leveraged to build a smart retail expansion plan
-The role of omnichannel strategies and the evolving synergy between digital and retail distribution
-The importance of execution at retail, including merchandising, marketing, and managing in-store compliance
-Lessons from the Dr. Squatch Walmart launch and navigating the challenges of retail pricing, Amazon competition, and trade promotions
Martin shares invaluable insights on retail expansion, retail media, and navigating the complexities of scaling in stores. If you're a CPG brand thinking about going into retail or looking to optimize your strategy, this is a must-listen!
Follow Martin on LinkedIn for more retail strategy insights, and don't forget to subscribe to BrandBusters on YouTube, LinkedIn, X, or wherever you get your podcasts!

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Jaksot(28)

BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements

In Episode 28, James and Sean sit down with Aidan Morris and Matt Wilson, Co-Founders of Orion Supplements — the Gen Z-driven, flavor-first protein powder brand shaking up the health and wellness aisl...

28 Touko 202542min

BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless

In Episode 27, James and Sean sit down with James Pidhurney, Co-Founder of Chalkless, the patented grip enhancement brand shaking up sports, fitness, and even military training. In this episode, we co...

30 Huhti 202543min

BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate

In Episode 26 of BrandBusters, James and Sean sit down with Mike Rosinus and Julia Botsford, the father-daughter duo behind GoHydrate, the clean hydration brand redefining what’s in your water. With M...

2 Huhti 202541min

BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies

In Episode 25 of BrandBusters, James and Sean sit down with Dylan Menter, founder of Bear Balanced, the world’s first creatine gummy brand. A Marine Corps veteran, SpaceX alum, and host of the How to ...

5 Maalis 202545min

BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

In Episode 23, James and Sean chat with Daniel Schindler, Founder and CEO of the hydration brand, Buoy, covering: -Differentiating within the saturated hydration category-Prioritizing "convenience and...

30 Tammi 202540min

BrandBusters Ep. 22: Ryan Chen, Co-founder of Neuro

In Episode 22 (and our first of 2025), James and Sean chat with Ryan Chen, Co-Founder of Neuro, the Leading Functional Gum and Mint Brand. In this episode, we cover: -Starting a company with your best...

16 Tammi 202543min

BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

In Episode 21, James and Sean "Keep it Reel" with David VanHimbergen, CEO of Reel Paper, covering topics such as: -Transitioning from CPG behemoth Procter & Gamble to leading a challenger brand in the...

21 Marras 202446min