BrandBusters CPG and eCommerce Podcast5 Maalis 2025

BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies

In Episode 25 of BrandBusters, James and Sean sit down with Dylan Menter, founder of Bear Balanced, the world’s first creatine gummy brand. A Marine Corps veteran, SpaceX alum, and host of the How to Entrepreneur podcast, Dylan has built Bear Balanced into a category-defining brand in the booming sports supplement space.
In this episode, we dive into:
-The surprising origin story of Bear Balanced and how a gym mishap led to an industry-first innovation
-Why gummies have become a dominant format in supplements and how they compare to traditional powders in bioavailability and effectiveness
-The biggest challenges in launching a novel CPG product, from IP protection to manufacturing hurdles
-The role of Meta and Amazon in Bear Balanced’s explosive growth, including key insights on digital advertising and demand generation
-Lessons learned from navigating TikTok Shop, influencer marketing, and finding the right content strategy for high-performing ads
-Dylan’s "oh sht"* moment—how a $100K manufacturing disaster nearly sank the brand and the critical lessons learned in vetting suppliers
Dylan brings raw, unfiltered insights into what it takes to build a successful DTC brand, scale through paid media, and survive the ups and downs of entrepreneurship. If you're growing a CPG brand or thinking about launching one, this is a must-listen!
Follow Dylan on LinkedIn and Twitter for more insights, and don’t forget to subscribe to BrandBusters on YouTube, LinkedIn, X, or wherever you get your podcasts!

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Jaksot(28)

BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements

In Episode 28, James and Sean sit down with Aidan Morris and Matt Wilson, Co-Founders of Orion Supplements — the Gen Z-driven, flavor-first protein powder brand shaking up the health and wellness aisl...

28 Touko 202542min

BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless

In Episode 27, James and Sean sit down with James Pidhurney, Co-Founder of Chalkless, the patented grip enhancement brand shaking up sports, fitness, and even military training. In this episode, we co...

30 Huhti 202543min

BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate

In Episode 26 of BrandBusters, James and Sean sit down with Mike Rosinus and Julia Botsford, the father-daughter duo behind GoHydrate, the clean hydration brand redefining what’s in your water. With M...

2 Huhti 202541min

BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director

In Episode 24 of BrandBusters, James and Sean sit down with Martin Forde, a retail CPG sales expert whose career spans from PepsiCo to Dr. Squatch. Now running his own company, Martin helps brands cra...

20 Helmi 202545min

BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

In Episode 23, James and Sean chat with Daniel Schindler, Founder and CEO of the hydration brand, Buoy, covering: -Differentiating within the saturated hydration category-Prioritizing "convenience and...

30 Tammi 202540min

BrandBusters Ep. 22: Ryan Chen, Co-founder of Neuro

In Episode 22 (and our first of 2025), James and Sean chat with Ryan Chen, Co-Founder of Neuro, the Leading Functional Gum and Mint Brand. In this episode, we cover: -Starting a company with your best...

16 Tammi 202543min

BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

In Episode 21, James and Sean "Keep it Reel" with David VanHimbergen, CEO of Reel Paper, covering topics such as: -Transitioning from CPG behemoth Procter & Gamble to leading a challenger brand in the...

21 Marras 202446min