410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in investment baking, the 2 friends began their journey of building an organic gardening brand for the next generation. Back to the Roots is America’s #1 organic gardening company and doubled its business 4 years in a row. They offer a wide range of grow kits, seeds, soil, and more to empower people to experience the magic of growing their food from inside their homes. Listen to Nathan chat with Nikhil and Alejandro about: Walking into a Whole Foods and pitching their first product Growing their first mushrooms in a rented office space Hitting their first million in revenue off sources of waste Why going to a farmer’s market is the best lesson for business Transitioning from selling products to empowering growers Navigating the accelerated growth of the industry during COVID-19 Their relationship as cofounders over the past decade Working with retailers like Home Depot, Target, and Walmart Their “Grow One, Give One” initiative And much more business scaling advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja

495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja

Ronnie Teja has a strong personality, and he knows it. That’s why he’s not afraid to give his opinions on the state of SEO. Teja returns to the podcast to break down how to use SEO to gain traffic and...

30 Tammi 202438min

494: Tales from a Crazy Decade on the Internet with Cody Ko and Noel Miller

494: Tales from a Crazy Decade on the Internet with Cody Ko and Noel Miller

How did two former co-workers turned content creators find themselves partying at Elon Musk’s house? Listen to find out. ​​ Cody Ko and Noel Miller are the creators of the Tiny Meat Gang Podcast as w...

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493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash cour...

12 Tammi 202444min

492: How Branding Reduces Acquisition Costs with Richard Li of July

492: How Branding Reduces Acquisition Costs with Richard Li of July

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years...

5 Tammi 202430min

491: Build Better Ads Using AI with Nick Schakelford of Structured Social

491: Build Better Ads Using AI with Nick Schakelford of Structured Social

Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Struc...

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490: Why Trinny Woodall Still Replies to DMs

490: Why Trinny Woodall Still Replies to DMs

Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous wa...

15 Joulu 202356min

489: Creating Humanized Automations Using AI with Nat Choprasert of Future AI Lab

489: Creating Humanized Automations Using AI with Nat Choprasert of Future AI Lab

Nat Choprasert, founder of Brand Nat and Future AI Lab, is an AI and automation specialist for businesses on a mission to demystify AI. After starting and exiting her successful ecommerce tea business...

8 Joulu 202352min

488: Crafting Virality on TikTok with Talia Datt of The Social CliQ

488: Crafting Virality on TikTok with Talia Datt of The Social CliQ

Talia Datt returns to the podcast to share how her agency uses AI to produce viral content on TikTok. Talia Datt is the CEO and founder of The Social CliQ, a full-service digital marketing agency with...

1 Joulu 202339min

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