410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in investment baking, the 2 friends began their journey of building an organic gardening brand for the next generation. Back to the Roots is America’s #1 organic gardening company and doubled its business 4 years in a row. They offer a wide range of grow kits, seeds, soil, and more to empower people to experience the magic of growing their food from inside their homes. Listen to Nathan chat with Nikhil and Alejandro about: Walking into a Whole Foods and pitching their first product Growing their first mushrooms in a rented office space Hitting their first million in revenue off sources of waste Why going to a farmer’s market is the best lesson for business Transitioning from selling products to empowering growers Navigating the accelerated growth of the industry during COVID-19 Their relationship as cofounders over the past decade Working with retailers like Home Depot, Target, and Walmart Their “Grow One, Give One” initiative And much more business scaling advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity

484: Replicating Ecommerce Success Using AI with Tony Matusiak of Velocity

Why start from scratch when you replicate what’s already working? Tony Matusiak is the founder of Velocity, an AI ecommerce savant with over a million followers on social media. Since dropping out of ...

3 Marras 202341min

483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

Sabri Suby returns to the podcast to share what’s working in digital marketing right now and his advice for early-stage ecommerce founders taking the first steps in digital marketing. Suby is the foun...

27 Loka 20231h

482: TikTok’s Royal Family: The D’Amelios

482: TikTok’s Royal Family: The D’Amelios

The D’Amelio family—Marc, Heidi, Dixie, and Charli — have taken their social media fame and passion for content creation and parlayed it into a lifestyle media empire. The family members have a combin...

20 Loka 202350min

481: Find the Right Partners, Influencers, and Co-founders

481: Find the Right Partners, Influencers, and Co-founders

Today, instead of listening to one guest, you’re going to hear from multiple renowned founders about a specific challenge that we all face on our entrepreneurship journey. The guests will share their ...

13 Loka 202345min

480: Co-Founders Formed on Friendship with Chris Savage and Brendan Schwartz of Wistia

480: Co-Founders Formed on Friendship with Chris Savage and Brendan Schwartz of Wistia

If you’re young and looking to start a business with a friend, here’s the pathway to do it successfully. Chris Savage and Brendan Schwartz were friends at Brown University when they began dreaming abo...

6 Loka 20231h 3min

479: These Founders Failed. Learn How They Bounced Back.

479: These Founders Failed. Learn How They Bounced Back.

Today, instead of listening to one guest, you’re going to hear from multiple renowned founders about a specific challenge that we all face on our entrepreneurship journey. The guests will share their ...

29 Syys 202349min

478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi

478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi

Brad Pedersen says the best gifts come wrapped in ugly paper. And he’s seen some ugly paper. From going bankrupt three times to getting fired from his company after a merger, Pedersen has persevered t...

22 Syys 202359min

477: Why Consistency Beats Recessions with Evan Goldberg of Oracle NetSuite

477: Why Consistency Beats Recessions with Evan Goldberg of Oracle NetSuite

Evan Goldberg is the founder of the very first cloud software company, NetSuite. After his first failed attempt at a tech startup, he invested $2,000 into building a cloud accounting software that eve...

15 Syys 202352min

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