#472 - Why You’re Losing Deals by Not Picking Up the Phone | Michelle Cecil

#472 - Why You’re Losing Deals by Not Picking Up the Phone | Michelle Cecil

Getting your buyer live on the phone isn’t old school—it’s elite. In this episode, Michelle Cecil, two-time President’s Club winner at Procore, shares how dialing instead of emailing builds trust, collapses timelines, and puts you back in control of your deals. Her approach proves that the phone isn’t dead—it’s your most underused weapon. 🎙 ACTIONABLE TAKEAWAYS: Don’t negotiate over email — Use a “carrot on a stick” to earn a callback, then close the gap in live conversation where nuance and urgency can thrive. Own the reference process — Prep your prospect and your customer, set the agenda, and run the call. You are the producer—don’t outsource the close. Call before big demos — Reach out to every stakeholder with a simple message: “I want this meeting to be worth your time.” You’ll get more replies than you think. JUST DO THIS: Pick one deal in your pipeline. Find a reason to call your champion today—and do it. MICHELLE’S PATH TO PRESIDENT’S CLUB: Commercial AE: 2X President’s Club winner with 11 consecutive fully ramped quarters at or above quota from day one as an AE. AE to Commercial Manager: Promoted 5 times internally from SDR to Enterprise AE to Manager demonstrating consistent growth, adaptability, and long-term impact. Commercial AE: In 8+ years, missed only 2 quarterly numbers RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides JOB LISTINGS Account Executive (Sponsorships) Account Executive (Courses) Content Strategist

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#427 - How to Use AI For Prospecting | Kyle Coleman | 30MPC Hall of Fame

#427 - How to Use AI For Prospecting | Kyle Coleman | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Identify Strategic Initiatives: Focus on big company bets that are close to revenue, such as IPOs, international expansions, or mergers and acquisitions. Double Personalize ...

17 Helmi 202536min

#426 - Stop Hiring the Wrong People, Use This Interview Structure Instead | Kevin "KD" Dorsey

#426 - Stop Hiring the Wrong People, Use This Interview Structure Instead | Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS Interview Kits for Prep: Send candidates an interview kit outlining expectations, key questions, and details on interviewers. Poor answers indicate lack of prep or poor fit...

13 Helmi 202536min

#425 - The AI Playbook for Sales: How to Book More Meetings & Close More Deals With AI | Jake Dunlap

#425 - The AI Playbook for Sales: How to Book More Meetings & Close More Deals With AI | Jake Dunlap

FOUR ACTIONABLE TAKEAWAYS ChatGPT Research Triangle: Before outreach, prompt ChatGPT with the industry (including sub-industry), job title, and your product’s value. This ensures messaging aligns wi...

11 Helmi 202538min

#424 - Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

#424 - Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach. Call Blitz Culture: Multiple weekly call blitz...

10 Helmi 202531min

#423 - How to Fix a Broken Sales Org in 90 Days | Kevin "KD" Dorsey

#423 - How to Fix a Broken Sales Org in 90 Days | Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS Focus on High-Impact Problems: Prioritize fixing widespread issues over the loudest complaints. High-volume problems drive more meaningful change than squeaky-wheel issues....

6 Helmi 202537min

#422 - How to Open & Close More Deals With Key Accounts | Maddy Jackson

#422 - How to Open & Close More Deals With Key Accounts | Maddy Jackson

ACTIONABLE TAKEAWAYS: Permission-Based Introduction: Identify an executive, then request an intro to their top lieutenant by tying outreach to an executive-level metric they care about. Funding In...

4 Helmi 202537min

#421 - How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

#421 - How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price ma...

3 Helmi 202537min

#420 - How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand

#420 - How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand

Nick, Armand, and Mark Kosoglow talk through how and when you should make different sales hires as your sales team grows. ACTIONABLE TAKEAWAYS: Hire Builders First: Early sales hires should create ...

30 Tammi 202551min

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