#472 - Why You’re Losing Deals by Not Picking Up the Phone | Michelle Cecil

#472 - Why You’re Losing Deals by Not Picking Up the Phone | Michelle Cecil

Getting your buyer live on the phone isn’t old school—it’s elite. In this episode, Michelle Cecil, two-time President’s Club winner at Procore, shares how dialing instead of emailing builds trust, collapses timelines, and puts you back in control of your deals. Her approach proves that the phone isn’t dead—it’s your most underused weapon. 🎙 ACTIONABLE TAKEAWAYS: Don’t negotiate over email — Use a “carrot on a stick” to earn a callback, then close the gap in live conversation where nuance and urgency can thrive. Own the reference process — Prep your prospect and your customer, set the agenda, and run the call. You are the producer—don’t outsource the close. Call before big demos — Reach out to every stakeholder with a simple message: “I want this meeting to be worth your time.” You’ll get more replies than you think. JUST DO THIS: Pick one deal in your pipeline. Find a reason to call your champion today—and do it. MICHELLE’S PATH TO PRESIDENT’S CLUB: Commercial AE: 2X President’s Club winner with 11 consecutive fully ramped quarters at or above quota from day one as an AE. AE to Commercial Manager: Promoted 5 times internally from SDR to Enterprise AE to Manager demonstrating consistent growth, adaptability, and long-term impact. Commercial AE: In 8+ years, missed only 2 quarterly numbers RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides JOB LISTINGS Account Executive (Sponsorships) Account Executive (Courses) Content Strategist

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#311 - Running Sales Team Meetings That Actually Move The Needle (Armand Farrokh, 30MPC)

#311 - Running Sales Team Meetings That Actually Move The Needle (Armand Farrokh, 30MPC)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS When you do a training introduce a topic then run 3 meetings to go deep on that topic, A.K.A. "The 1/3" Consider running team training on Fridays to give reps th...

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#310 - Unconventional Approaches to Cold Calling (Matthew Mazankowski, Boomerang

#310 - Unconventional Approaches to Cold Calling (Matthew Mazankowski, Boomerang

Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close FOUR ACTIONABLE SALES TAKEAWAYS Do not spend excessive time researching when sometimes calling the account may be the fastest way to get info...

11 Kesä 202431min

#309 - Hall of Fame: Kevin "KD" Dorsey

#309 - Hall of Fame: Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS PPI (Problem, Pain, Impact): Get agreement on a problem, understand the pain the problem causes, and identify what that means for the buyer and the business. Use bucket que...

10 Kesä 202427min

#308 - Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)

#308 - Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)

FOUR ACTIONABLE TAKEAWAYS Structure your SDR 1:1 as follows, start with their agenda and what's top of mind for them, then do a pipe review for accounts they intend to book, then review a good & bad ...

6 Kesä 202433min

#307 - Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)

#307 - Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)

FOUR ACTIONABLE SALES TAKEAWAYS Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research Set a PPO agenda, coving the purpose, plan, a...

4 Kesä 202427min

#306 - Hall of Fame: Ryan Reisert

#306 - Hall of Fame: Ryan Reisert

FOUR ACTIONABLE TAKEAWAYS Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels. Prioritize direct dials & operations (their job is...

3 Kesä 202434min

#305 - Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey)

#305 - Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey)

FOUR ACTIONABLE TAKEAWAYS When working with reps and trying to help them improve, work backwards from what you want to the prospect to say then build what they need to do to get them to say that Coa...

30 Touko 202435min

#304 - Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)

#304 - Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)

FOUR ACTIONABLE SALES TAKEAWAYS Avoid interrogating the prospect with surface level questions, use vertical questions to get deeper and give meaning to your questions Try to avoid putting words into...

28 Touko 202437min

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