#472 - Why You’re Losing Deals by Not Picking Up the Phone | Michelle Cecil

#472 - Why You’re Losing Deals by Not Picking Up the Phone | Michelle Cecil

Getting your buyer live on the phone isn’t old school—it’s elite. In this episode, Michelle Cecil, two-time President’s Club winner at Procore, shares how dialing instead of emailing builds trust, collapses timelines, and puts you back in control of your deals. Her approach proves that the phone isn’t dead—it’s your most underused weapon. 🎙 ACTIONABLE TAKEAWAYS: Don’t negotiate over email — Use a “carrot on a stick” to earn a callback, then close the gap in live conversation where nuance and urgency can thrive. Own the reference process — Prep your prospect and your customer, set the agenda, and run the call. You are the producer—don’t outsource the close. Call before big demos — Reach out to every stakeholder with a simple message: “I want this meeting to be worth your time.” You’ll get more replies than you think. JUST DO THIS: Pick one deal in your pipeline. Find a reason to call your champion today—and do it. MICHELLE’S PATH TO PRESIDENT’S CLUB: Commercial AE: 2X President’s Club winner with 11 consecutive fully ramped quarters at or above quota from day one as an AE. AE to Commercial Manager: Promoted 5 times internally from SDR to Enterprise AE to Manager demonstrating consistent growth, adaptability, and long-term impact. Commercial AE: In 8+ years, missed only 2 quarterly numbers RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides JOB LISTINGS Account Executive (Sponsorships) Account Executive (Courses) Content Strategist

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#264 - Why You Should Practice Breathwork Before Starting Team Meetings (Alex Kremer, Alluviance)

#264 - Why You Should Practice Breathwork Before Starting Team Meetings (Alex Kremer, Alluviance)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Have two one-on-ones in a week. One that talks deals and one focused on your rep as a person. Investing in a person always pays off with better deals. Practice b...

29 Helmi 202432min

#263 - Why You Should Never Mention AI in Your Sales Calls (Nick Casale, Handoffs)

#263 - Why You Should Never Mention AI in Your Sales Calls (Nick Casale, Handoffs)

FOUR ACTIONABLE TAKEAWAYS Do not neglect internal research when you're preparing for a sales call. Find out if your company has spoken to them before and dig internally. Prep for your sales calls by...

27 Helmi 202433min

#262 - Hall of Fame: Josh Braun

#262 - Hall of Fame: Josh Braun

Four Actionable Takeaways:  Figure out the cost of inaction when a prospect says “this isn’t a priority right now”. Sell from the buyer’s perspective w/ Poke the Bear to gain interest before you tal...

26 Helmi 202430min

#261 - Steal the new model for the anti-bloated, recession-proof sales team

#261 - Steal the new model for the anti-bloated, recession-proof sales team

RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

23 Helmi 202458min

#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)

#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)

Check out Jake’s new book The Innovative Seller: Keeping Peace in an AI and Consumer-Centric World and order your copy today! FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Allocate your time into now, near fu...

22 Helmi 202432min

#259 - How to Roll with ANY Objection in a Cold Call (Sara Plowman, Pareto)

#259 - How to Roll with ANY Objection in a Cold Call (Sara Plowman, Pareto)

Register for the Tactic Teardown on how to beat any objection in a cold call. FOUR ACTIONABLE TAKEAWAYS Use “That’s exactly why I called.” When your prospect shares a problem or a priority that they ...

20 Helmi 202433min

#258 - Hall of Fame: Joe Diliberto

#258 - Hall of Fame: Joe Diliberto

Four Actionable Takeaways:  * Use an UFC at the beginning of your meeting to anchor customers to next steps at the end. * Use an UFC at the end of your meeting to anchor to outcomes of the following m...

19 Helmi 202432min

#257 - Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)

#257 - Club Playbook: How Gong's Top Rep Makes A Cold Call (ft. Jc Pollard)

FOUR ACTIONABLE TAKEAWAYS: Pre-research your subject for a more personalized cold call that makes the interaction intentional and human. It tells them you’ve taken the time to get to know them. Use ...

16 Helmi 20248min

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