The Move in Experiential Marketing with Summer Menegakis
The Move31 Heinä 2024

The Move in Experiential Marketing with Summer Menegakis

In this episode of 'Unlock Health,' Larry Williams speaks with Summer Menegakis, Vice President of Marketing and Communications at CCL Hospitality Group, on the importance of experiential marketing. The discussion covers aligning brand value propositions, creating immersive events, the power of storytelling, the integration of social media, and the use of innovative technologies like virtual reality and augmented reality in marketing strategies. Summer also shares advice on guerrilla marketing for those with limited budgets and the significance of being a disruptor in the marketing field. Key takeaways include: The importance of storytelling Emotional connection Collaboration between marketing and sales teams Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(26)

The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decis...

18 Maalis 202536min

The Move in Building a Professional Network with Joy Sutton

The Move in Building a Professional Network with Joy Sutton

In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of...

18 Joulu 202448min

The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan. Kristen shares her uni...

10 Joulu 202430min

The Move in Healthcare Marketing to GenX

The Move in Healthcare Marketing to GenX

In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectiv...

3 Joulu 202438min

The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Mar...

19 Marras 202437min

The Move in Marketing Through a Healthcare Crisis with Amy Comeau

The Move in Marketing Through a Healthcare Crisis with Amy Comeau

Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every ...

13 Marras 20241h 12min

The Move in Healthcare Marketing Technology with Dan Lavelle

The Move in Healthcare Marketing Technology with Dan Lavelle

In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his mothe...

25 Loka 202439min

The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Alter Behavioral Health. They discuss the critical role of culture and ...

17 Loka 202437min

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