How to become a Substack Star with Emily Sundberg

How to become a Substack Star with Emily Sundberg

What's the best way to describe what Emily Sundberg does? Substacker? Influencer? Journalist? Brand-builder? Let's go with "yes". And she does a much better job of describing herself in our conversation, where we talk about how she went from being a laid-off marketer at Meta to a one-woman business with a devoted following and a revenue line that’s up and to the right. A very quick primer for those of you haven't heard of Sundberg and her Feed Me newsletter - she’s building a very interesting publishing company that revolves around her reporting, insights and taste, aimed at people who make good money and spend some of it on very nice restaurants, shops and hotels in places like London, LA and New York. My assumption is that a slice of her audience doesn’t do any of that at all — but wants to read about people who do. In olden times, Sundberg might have a column in a glossy magazine - and in fact she spent some time working at places like New York magazine on her way up. Today what's left of the glossy magazine world would love to attach itself to her. It’s a very 2025 proposition. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Rufus Griscom, Heleo CEO

Rufus Griscom, Heleo CEO

In an episode that originally aired on Recode Decode, Heleo CEO Rufus Griscom talks with Peter Kafka about trying to build a "BuzzFeed for brains" that can distribute Big Ideas to the broader Internet. He also talks about how much things have changed since he launched his first media startup, Nerve.com, in 1997. Learn more about your ad choices. Visit podcastchoices.com/adchoices

31 Joulu 201521min

Ev Williams, Medium CEO

Ev Williams, Medium CEO

In an episode that originally aired on Recode Decode, Medium CEO Ev Williams talks with Peter Kafka about why writing on the Internet today is all about the platform. Plus: Why did Williams and the rest of Twitter's board seemingly change their minds about Jack Dorsey's eligibility to be CEO again? Learn more about your ad choices. Visit podcastchoices.com/adchoices

24 Joulu 201532min

Katie Nolan, Fox Sports TV Host

Katie Nolan, Fox Sports TV Host

In an episode that originally aired on Recode Decode, the NFL's media czar Brian Rolapp talks with Peter Kafka about why a soon-to-be-auctioned set of games might (or might not) go to the Internet. Plus: What separates live sports from the rest of the TV business? Learn more about your ad choices. Visit podcastchoices.com/adchoices

17 Joulu 201523min

Brian Rolapp, NFL Media Czar

Brian Rolapp, NFL Media Czar

In an episode that originally aired on Recode Decode, the NFL's media czar Brian Rolapp talks with Peter Kafka about why a soon-to-be-auctioned set of games might (or might not) go to the Internet. Plus: What separates live sports from the rest of the TV business? Learn more about your ad choices. Visit podcastchoices.com/adchoices

10 Joulu 201534min

Ricky Van Veen, CollegeHumor Co-Founder

Ricky Van Veen, CollegeHumor Co-Founder

In an episode that originally aired on Recode Decode, CollegeHumor co-founder Ricky Van Veen talks with Peter Kafka about monetizing content on the Internet and why a lot of that content is moving to "old" platforms like TV. Plus: Who's more powerful, Rupert Murdoch or Mark Zuckerberg? Learn more about your ad choices. Visit podcastchoices.com/adchoices

3 Joulu 201533min

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