Bringing Strategy Back to Adtech (with Tash Walker)
Adtech Unfiltered26 Kesä 2025

Bringing Strategy Back to Adtech (with Tash Walker)

Is too much tech undermining your marketing strategy? In an era where there seems to be a tech point solution for everything, hear why it's critical to build a strong strategic foundation first before layering on technology and automation. Tash Walker, founder of global research agency The Mix, joins host Noor Naseer to explore how marketers are mistaking data for insight, and why chasing short-term media metrics can derail long-term brand growth. Together, they break down what it takes to craft strong, human-centered strategies in a fragmented media landscape—and why it's time to rethink how much thinking we're outsourcing to our tools.

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Making Ads Less Hateable (with Terry Taouss)

Making Ads Less Hateable (with Terry Taouss)

What makes an ad "acceptable"? And who gets to decide? In this episode, Terry Taouss, President of the Acceptable Ads Committee (AAC), joins host Noor Naseer to explore why user experience is at the h...

9 Heinä 202520min

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast.   In this episode, T...

3 Heinä 202519min

The Future of MMM (with Greg Dolan)

The Future of MMM (with Greg Dolan)

Fragmentation in the marketing industry isn't new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Ke...

2 Heinä 202511min

Rethinking Work in Adtech (with Rishad Tobaccowala)

Rethinking Work in Adtech (with Rishad Tobaccowala)

Host Noor Naseer sits down with author, podcaster, and ad industry visionary Rishad Tobaccowala to discuss how leaders should be rethinking work in today's adtech landscape. Rishad explores how work ...

31 Touko 202537min

Understand Adtech Like a Pro (with Shiv Gupta)

Understand Adtech Like a Pro (with Shiv Gupta)

In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Shiv Gupta joins host Noor Naseer to discuss how adve...

14 Huhti 202542min

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so.   I...

14 Maalis 202538min

The CIO's Playbook for Media Investment (with Shelby Saville)

The CIO's Playbook for Media Investment (with Shelby Saville)

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby...

13 Tammi 202537min

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