Kefir's Rise A Global Dairy Megatrend (approaching $2BLN) | Ep 15

Kefir's Rise A Global Dairy Megatrend (approaching $2BLN) | Ep 15

Kefir has transitioned from a niche ethnic drink to a significant global dairy trend due to increased consumer focus on natural, functional foods. This growth is evident in expanded product formats beyond beverages and its incorporation into cooking and baking. Major dairy companies like Danone and Müller are showing strong interest, with Danone attempting to acquire Lifeway in the US and Müller successfully purchasing Biotiful in the UK. This heightened interest is driven by kefir's appeal to health-conscious consumers, including those using GLP-1 medications, leading to considerable market growth and projections of further expansion in the coming years. The UK market, in particular, shows substantial value growth in both liquid and potted kefir, attracting new and young generations.


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