How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Wildest Story You've Ever Heard

The Wildest Story You've Ever Heard

Today, Jason is sharing something different and special. His wife, Jennifer Miller, has a new podcast — a true-crime story about mistaken identity, impossible choices, and one man who goes to prison f...

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How Melissa & Doug Fight Fakes, Dupes and Copycats

How Melissa & Doug Fight Fakes, Dupes and Copycats

Melissa Bernstein co-founded Melissa & Doug and built it into a billion-dollar children's toy company. Along the way, she learned a lot about entrepreneurship, which she shares in her new book The H...

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The Science of Knowing When to Walk Away

The Science of Knowing When to Walk Away

Every entrepreneur has been told to push through, stay the course, and that grit is everything. But advice like that leaves out that some of the smartest, most successful people in business got ther...

2 Maalis 25min

Kevin Smith Makes Movies. But Something Else Made Him Famous.

Kevin Smith Makes Movies. But Something Else Made Him Famous.

Kevin Smith went from making art to being the art and learned the hard way that when you become the product, there's no off switch. In this episode, Smith breaks down how he's stayed relevant for 30...

23 Helmi 57min

How to Engineer the Perfect Product Market Fit

How to Engineer the Perfect Product Market Fit

Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason to talk about the challenges of finding your ideal customer. Joey's done it both ways. Starting with a product and searchi...

16 Helmi 30min

I Hate Meetings. This Expert Showed Me Why I'm Part of the Problem

I Hate Meetings. This Expert Showed Me Why I'm Part of the Problem

Nobody likes meetings. But there’s a good reason for that. Organizational behavior expert Dr. Rebecca Hinds, author of the new book Your Best Meeting Ever, explains why most meetings are a massive was...

9 Helmi 28min

How Solopreneurs Can Lower Their Taxes

How Solopreneurs Can Lower Their Taxes

For sole proprietors and self-employed professionals, taxes can feel confusing, time-consuming, and easy to get wrong. What counts as a deduction? How do you save money on your taxes? And how do you s...

3 Helmi 24min

Gary Vee’s 2026 Marketing Playbook

Gary Vee’s 2026 Marketing Playbook

Gary Vaynerchuk joins Jason to share why he believes traditional social media is fading and where smart businesses should focus next. He explains how to find the audience you’re overlooking, and off...

2 Helmi 28min

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