How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(457)

Stop Networking and Start Connecting!

Stop Networking and Start Connecting!

Everyone hates networking, but everyone knows that they need to build their network. What to do? Jon Levy, author of the new book "You're Invited", explains how to build meaningful connections in a to...

10 Touko 202143min

When Your Big Plans Change, with Taboola's Adam Singolda

When Your Big Plans Change, with Taboola's Adam Singolda

Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Touko 202123min

How to Switch Jobs and Succeed, with James Altucher

How to Switch Jobs and Succeed, with James Altucher

Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Huhti 202134min

Embracing Life's Transitions, with Stacy London

Embracing Life's Transitions, with Stacy London

Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Huhti 202138min

A Better Way to Describe What You Do

A Better Way to Describe What You Do

Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Huhti 202124min

How Ryan Reynolds Makes Ads Go Viral

How Ryan Reynolds Makes Ads Go Viral

How do you poke fun at something in a way that excites everyone and upsets no one? It's a skill that actor Ryan Reynolds has mastered—as his marketing company, Maximum Effort, churns out one viral hit...

5 Huhti 202135min

Reconsider the Impossible

Reconsider the Impossible

The pandemic taught us an important lesson: The things we once thought were impossible might actually be our greatest opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Maalis 202119min

Chip Gaines on Building A Powerful Network

Chip Gaines on Building A Powerful Network

Chip Gaines (of Fixer Upper) loves people who say yes. “People who say yes to life, yes to hard work, and yes to risk, but who aren’t yes-people,” he writes in his new memoir, called No Pain, No Gaine...

22 Maalis 202157min

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