How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Heinä 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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What It Really Takes To Build A Community

What It Really Takes To Build A Community

Entrepreneurs know that it's important to build a community—but how do you really do it? In this episode, Smart Passive Income community experience director Jay Clouse explains how he developed a prem...

8 Maalis 202131min

Do Great Things Without Destroying Yourself

Do Great Things Without Destroying Yourself

Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Maalis 202122min

Build A Mindset That Prepares You For Anything

Build A Mindset That Prepares You For Anything

Most people say "I can't do that." Entrepreneurs say, "Let's figure out what I CAN do." How do you develop that kind of mindset? I talk with educator Charlene Walters, author of the new book "Launch Y...

22 Helmi 202128min

How to Recognize and Destroy Your Boundaries

How to Recognize and Destroy Your Boundaries

The pandemic offered us a gift: It forced us to blow past the boundaries we'd set up for ourselves. Now let's keep doing it. How? I share my own thoughts, then talk with Mario Armstrong, host of the N...

15 Helmi 202127min

Did You Really Set Yourself Up For Success?

Did You Really Set Yourself Up For Success?

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8 Helmi 202134min

Do We Lose Skills Because of Technology?

Do We Lose Skills Because of Technology?

Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Helmi 202152min

How to Scale Yourself

How to Scale Yourself

Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Tammi 202134min

What Will 2021 Bring? Here's What They Predicted In 1921

What Will 2021 Bring? Here's What They Predicted In 1921

People in 1921 made big, bold predictions for what would happen in 2021... and many of them were surprisingly accurate. We explore what they said, what it all means, and how it can inspire us to build...

18 Tammi 202118min

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