The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

In this episode of The Manager’s Playbook, we’re joined by Laurie Lee Boutet, Billboard Canada’s Manager of the Year and the powerhouse behind Charlotte Cardin and The Beaches.

Laurie shares how she transitioned from Universal Music Canada to artist management, what she learned inside the label system, and how she’s built long-term success by trusting her instincts and empowering her artists.

We unpack her strategies around TikTok, viral moments, and CRM, dive into the advantages of the Canadian grant system, and explore what it means to lead with clarity, kindness, and conviction in today’s music business.

Whether you’re managing artists, building a brand, or chasing longevity in the industry, this episode delivers real tools and honest insight.

Simply put, a conversation like this doesn't come cheap.


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Jaksot(263)

Inside the Playbook: Russ on Why $100K Won’t Make You a Star

Inside the Playbook: Russ on Why $100K Won’t Make You a Star

In this clip of The Manager’s Playbook, Russ delivers a hard truth: success isn’t about big budgets or major connections. It’s about clarity, consistency, and calling yourself out.He shares why even $...

19 Kesä 202514min

The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist.From owning 100% of his masters to mastering the mental game, Russ s...

16 Kesä 20252h 19min

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

Jessie Reyez joins Byron Wilson and myself to trace the rise of a movement, how the Remix Project in Toronto became a launchpad for global talent and real career growth.From a last-minute application ...

15 Kesä 202517min

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone.They explore how building community and owning y...

14 Kesä 202514min

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

Zach Katz shares the story behind one of the boldest moves in his career: leaving his role as President of BMG North America to co-found Raised in Space with Scooter Braun.Why walk away from the top? ...

13 Kesä 202512min

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

Music and entertainment exec, Zach Katz, lays out the 5 essential roles every artist must fill: manager, lawyer, label, publisher, and agent. But the real lesson?It’s not just about having a team. It’...

12 Kesä 202515min

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.It’s called the clipper strategy: a network of young, incentivized content creators driving v...

11 Kesä 20256min

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.We unpack:How to support creators with real ...

10 Kesä 202513min

Suosittua kategoriassa Viihde

anni-jaajo
tuplakaak
grekovit
hei-baby-3
terveisia-perheesta
the-harlin-show
antin-palautepalvelu
dear-shirly
bella-table
antin-elokuvakerho
dear-shirly-ja-arttu
verhon-takaa
nonsensepodi
get-jassud
ootsa-kuullut-tasta-2
tahtitehdas
hollywood-love-stories-2
tervo-halme
everypodi
rss-wivolinin-viisukevat