Un-Gatekeeping Unlocking the Secrets of Effective Copywriting
Built in Public8 Heinä 2025

Un-Gatekeeping Unlocking the Secrets of Effective Copywriting

In this episode of Slay the Gatekeeper, host Courtney Johnson is joined by Chris—aka The Conversion Alchemist—a SaaS message-market fit specialist and conversion copywriter with a unique background in engineering and UX. After 10 years in industrial automation, Chris pivoted into digital marketing, serving as UX lead at Conversion Crimes and working with brands as a CRO expert since 2016.

They dive into why starting a newsletter now (not later) is one of the most powerful things you can do for your brand—and exactly how to get people to actually sign up. Chris shares his favorite “cheat codes” for writing high-converting copy, including the importance of deep market research, decoding how your ideal client makes decisions, and clarifying your positioning and messaging strategy.

Courtney and Chris also unpack how to use AI without sounding robotic—exploring practical ways to integrate tools like Google Gemini, Claude, Typing Mind, and Team GPT to supercharge your writing process without losing your voice.

They also talk about making your first offer irresistible, and how Chris uses personalized Loom video audits to build trust and drive conversions right out of the gate.

This episode is full of grounded, actionable insight for creatives, founders, and marketers ready to sharpen their message, grow their list, and turn their content into conversions.

Connect with Chris: 🔗 Twitter (X) 📸 Instagram 🎥 YouTube 💼 LinkedIn

Courtney Johnson Socials:

Insta: @courtlynnjohnson

Linkedin: https://www.linkedin.com/in/courtneylynnjohnson/

Podcast: https://open.spotify.com/show/7oaV8L7rOBd878nlwydJrj

Tiktok: @courtney..johnson

Patreon: https://www.patreon.com/courtneylynnjohnson

Newsletter: https://artisanal-originator-6888.kit.com/0e038bf26a

Work with Courtney:

Sunrise Content Club: https://stan.store/courtlynnjohnson/p/join-the-sunrise-content-club

Level Up on Linkedin: https://maven.com/courtneyjohnson/personalbrand

Short Form Video Accelerator: https://stan.store/courtlynnjohnson/p/get-started-with-this-amazing-course-2o7ml9sc

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(100)

Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry

Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry

Alexandra Steinacker-Clark got her foot in the door at Sotheby's through a cold coffee request, built 27K followers on LinkedIn without a strategy, and landed a book deal with a Hachette subsidiary th...

30 Kesä 36min

How to Write and Self-Publish a Book That Gets You Speaking Gigs and Money with Chandler Bolt

How to Write and Self-Publish a Book That Gets You Speaking Gigs and Money with Chandler Bolt

Chandler Bolt was painting houses door to door at 18, getting cussed out and threatened, and then dropped out of college to co-author his first book at 23. Now his company publishes two to five books ...

23 Kesä 56min

Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand

Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand

The people closest to Keren Eldad thought her content was so embarrassing they offered her a loan, a place to live, and her old job back.Keren Eldad, better known online as Coach Keren, is a coach, au...

16 Kesä 57min

How to Build a Personal Brand That Makes Money BEFORE You Feel Ready, with Ruffin Mitchener

How to Build a Personal Brand That Makes Money BEFORE You Feel Ready, with Ruffin Mitchener

VCs laughed Ruffin Mitchener out of interview rooms for posting on TikTok. Four years later, she's the angel investor writing the checks.Now she’s built a six-figure creator business, landed recurring...

9 Kesä 47min

Avni Barman: The LinkedIn Strategy That Made Her a Full-Time Creator

Avni Barman: The LinkedIn Strategy That Made Her a Full-Time Creator

40 million LinkedIn views a month. Two to three videos a day. And she built it after returning venture capital money because she realized she hated the company she was building 😲In this week's episod...

2 Kesä 1h 11min

John Hu: Stan's Founder on How to Make Your First $1K Online, and Building a $500M Creator Platform

John Hu: Stan's Founder on How to Make Your First $1K Online, and Building a $500M Creator Platform

I've just hit $200K on Stan. And John Hu built the platform that made it happen.John is the founder of Stan, the platform that has now made over $500 million for creators, and he started it because he...

26 Touko 45min

How Social Media Makes You Money

How Social Media Makes You Money

In this week’s episode, I’m answering your questions and digging into something that comes up over and over again in my work: why social media feels so uncomfortable for so many people, and why that d...

19 Touko 56min

Her Personal Brand Made Her a Sports Illustrated Model, with Gigi Robinson

Her Personal Brand Made Her a Sports Illustrated Model, with Gigi Robinson

She became a Sports Illustrated swimsuit model and a Penguin Random House author, and neither of those things came from a talent agent, a manager, or a plan. They came from a LinkedIn post and a cold ...

12 Touko 59min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
rss-rahapodi
rahapuhetta
rss-karon-grilli
ostan-asuntoja-podcast
asuntoasiaa-paivakirjat
inderespodi
oppimisen-psykologia
rss-inderes
herrasmieshakkerit
rss-sami-miettinen-neuvottelija
hyva-paha-johtaminen
rss-rahamania
rss-porssipuhetta
rss-bisnesta-bebeja
rss-myynti-ei-ole-kirosana
rss-talouden-jaljilla