Making Decisions in the Face of Uncertainty, with Hallie Shoffner
Agtech - So What?18 Touko 2022

Making Decisions in the Face of Uncertainty, with Hallie Shoffner

It isn’t surprising that most farmers have to be expert planners and investors. But getting an inside view into how a farmer plans for the future of their business is a rare opportunity.
In this episode, you’ll hear firsthand how Hallie Shoffner, a sixth-generation row crop farmer in the Mississippi Delta, makes decisions for her farm and company, SFR Seed. While Hallie is an enthusiastic adopter of new farming innovations, this conversation shows that every decision must be well supported by reliable data and the right incentives.
Listen in to hear Hallie speak about:

  • Investing in conservation practices as a tactic to mitigate financial and environmental risk
  • What farmers like Hallie want to see from potential partners and vendors in agtech
  • How COVID-19 impacted a large project to electrify operations on the farm
  • Why many farmers are skeptical of participating in carbon programs and markets

For more information and resources, visit our website.

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Jaksot(211)

Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

Business Model Breakdowns with Shane Thomas: The Monsanto Playbook

Monsanto is one of the most influential and controversial companies in the history of global agriculture. But beyond the headlines, what can its evolution teach us about how value is created and captu...

27 Touko 47min

Can biomaterials compete on price, not just purpose? with Tina Funder

Can biomaterials compete on price, not just purpose? with Tina Funder

Some of the most transformative innovation in agri-food is happening downstream of the farm, in the materials, products, and industries that agriculture ultimately feeds into. In this episode, Sarah N...

13 Touko 34min

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma

While agtech often celebrates breakthrough technologies that can slash costs for farmers, what if the real value of innovation lies somewhere else entirely? In this episode, Mark Trzaskoma joins Dr Ma...

29 Huhti 33min

Business Model Breakdowns with Shane Thomas:  Co-Ops and their future in Ag

Business Model Breakdowns with Shane Thomas: Co-Ops and their future in Ag

Co-operatives have a long and sometimes colored history in agriculture, across the Western world. What role will they play in the future of agriculture? As agriculture becomes increasingly shaped by d...

15 Huhti 38min

Halter’s $2 billion question, with founder Craig Piggott

Halter’s $2 billion question, with founder Craig Piggott

In less than a year, NZ-based virtual fencing company Halter raised $165 million and then $220 million more, reaching a $2 billion valuation at a time when global agtech funding is down more than 70% ...

1 Huhti 32min

The Seven Year Itch: What We Got Wrong (and Right) in Australian Agtech, with Sam Duncan and Natalie Engel

The Seven Year Itch: What We Got Wrong (and Right) in Australian Agtech, with Sam Duncan and Natalie Engel

Seven years ago, agtech in Australia was still in its infancy. There were bold predictions, a flurry of startups, and an emerging ecosystem of programs and investors to back them. So how have things p...

18 Maalis 26min

The Innovation Sweet Spot: Aligning Corporates, Startups and Investors, with Brad Fruth and Frank Wooten

The Innovation Sweet Spot: Aligning Corporates, Startups and Investors, with Brad Fruth and Frank Wooten

While agrifood innovation often celebrates bold founders and breakthrough technologies, what happens when the incentives of corporates, startups and investors don’t quite align? In this live recording...

4 Maalis 51min

AI as a Competitive Farming Advantage, Paul Windemuller

AI as a Competitive Farming Advantage, Paul Windemuller

While farmer distrust of AI remains a key adoption barrier, will farm businesses that are being set up for an AI future have a competitive advantage?Paul Windemuller is a pioneering first-generation f...

18 Helmi 29min

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