Seventh Generation: Alan Newman and Jeffrey Hollender
How I Built This with Guy Raz25 Tammi 2021

Seventh Generation: Alan Newman and Jeffrey Hollender

With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, just a few years after it began as a scrappy mail-order catalog, its two founders had a bitter falling out. Alan Newman and Jeffrey Hollender have barely spoken since that time, but they generously agreed to come on the show to talk to Guy about the business they were both passionate about, and the delicate nature of partnership.

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