E13 – Event Marketing: Crafting Impactful Events That Build Brand Awareness, Grow Community, and Drive Pipeline with Christian Dina, CEO of Tekpon Awards
In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, ...
20 Touko 202529min
E12 - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG)
In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).We talk about:The pros & cons of PLG and SLGThe challenges companies...
15 Maalis 202512min
E11 - B2B Messaging - Craft compelling homepage messaging that engage and drive results with Pavlo Chernyakov, Founder at Concise Copy
In this episode, Anand is joined by Pavlo Chernyakov, Founder at Concise Copy. Pavlo helps small to mid-size B2B SaaS companies develop clear and compelling homepage messaging that drives results. Pa...
2 Joulu 202427min
E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack
Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how H...
29 Loka 202428min
E09 - Get Your Go-To-Market Strategy Right for Efficient Growth
In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and profitability. We talk about: 5 key issues in ...
20 Loka 202413min
E07 - Drive Engagement through Lifecycle Marketing - Email & In-App
In this episode, we dive into the Lifecycle Marketing - Email & In-App campaigns and how you can drive engagement and growth for your business We talk about: What is Lifecycle Marketing Importance...
29 Elo 202417min
E06 - LinkedIn Thought Leader Ads - Key Insights
In this episode, we dive into the LinkedIn Thought Leader Ads and why we should use them to scale your business. We talk about: What is Thought Leader Ad? 10 Key Points about Thought Leader Ads ...
18 Elo 202411min
