The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.20 Touko 2025

E13 – Event Marketing: Crafting Impactful Events That Build Brand Awareness, Grow Community, and Drive Pipeline with Christian Dina, CEO of Tekpon Awards

In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.

Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.

In this episode, we talk about

How should events fit into the overall GTM strategy for a SaaS company?
Are awards/events mainly a branding play or can they also directly influence pipeline?
What are the best ways to measure ROI from events — beyond MQLs and attendance?
How do you attract the right audience rather than just anyone?
What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?
How do you see the future of B2B event marketing evolving with AI and personalisation?

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Follow me on LinkedIn : ⁠⁠⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠⁠⁠

Follow Cristan on Linkedin : linkedin.com/in/cristiandinaa

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E12 - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG)

In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).We talk about:The pros & cons of PLG and SLGThe challenges companies...

15 Maalis 202512min

E11 - B2B Messaging - Craft compelling homepage messaging that engage and drive results with Pavlo Chernyakov, Founder at Concise Copy

In this episode, Anand is joined by Pavlo Chernyakov, Founder at Concise Copy. Pavlo helps small to mid-size B2B SaaS companies develop clear and compelling homepage messaging that drives results. Pa...

2 Joulu 202427min

E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack

Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how H...

29 Loka 202428min

E09 - Get Your Go-To-Market Strategy Right for Efficient Growth

In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and profitability. We talk about: 5 key issues in ...

20 Loka 202413min

E08 - SEO Playbook - Usman Akram shares his insights on Organic Growth Strategies that really work

Usman Akram is an expert Organic Growth Strategist at Omniscient Digital and has been instrumental in helping SaaS brands accelerate their organic growth through innovative SEO strategies and data-dri...

21 Syys 202443min

E07 - Drive Engagement through Lifecycle Marketing - Email & In-App

In this episode, we dive into the Lifecycle Marketing - Email & In-App campaigns and how you can drive engagement and growth for your business We talk about: What is Lifecycle Marketing Importance...

29 Elo 202417min

E06 - LinkedIn Thought Leader Ads - Key Insights

In this episode, we dive into the LinkedIn Thought Leader Ads and why we should use them to scale your business. We talk about: What is Thought Leader Ad? 10 Key Points about Thought Leader Ads ...

18 Elo 202411min