Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business

In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.

We get into how this drop went far beyond music; with unreleased tracks, an original audio series, real-time fan engagement, and a global livestream straight from Madison Square Garden.

Mag breaks down how the project came to life, what it taught him about navigating major label partnerships, and how trust and execution drive true fan connection.

This one’s a blueprint for any artist or builder thinking beyond the stream.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

The Manager's Playbook 026: RUSS - $100M Independent Empire, Master Ownership, Mental Resilience, Fan Engagement & Financial Strategy

In this episode of The Manager’s Playbook, Russ gets real about what it takes to build a $100M career as a fully independent artist.From owning 100% of his masters to mastering the mental game, Russ s...

16 Kesä 20252h 19min

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

Inside the Playbook: Jessie Reyez on The Best Advice to Capitalize on Momentum

Jessie Reyez joins Byron Wilson and myself to trace the rise of a movement, how the Remix Project in Toronto became a launchpad for global talent and real career growth.From a last-minute application ...

15 Kesä 202517min

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

Inside the Playbook: Jessie Reyez on Why Systems Can Make You Unstoppable

In this clip, Jessie Reyez joins Mauricio Ruiz and Byron Wilson to break down the power of leverage, the value of numbers, and why no artist wins alone.They explore how building community and owning y...

14 Kesä 202514min

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

Inside the Playbook: Zach Katz on Why He Left a Top Music Exec Job to Start Over

Zach Katz shares the story behind one of the boldest moves in his career: leaving his role as President of BMG North America to co-found Raised in Space with Scooter Braun.Why walk away from the top? ...

13 Kesä 202512min

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

Inside the Playbook: Zach Katz on The 5 Seats Every Artist Must Fill To Build a Legendary Career

Music and entertainment exec, Zach Katz, lays out the 5 essential roles every artist must fill: manager, lawyer, label, publisher, and agent. But the real lesson?It’s not just about having a team. It’...

12 Kesä 202515min

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever

Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.It’s called the clipper strategy: a network of young, incentivized content creators driving v...

11 Kesä 20256min

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos

Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.We unpack:How to support creators with real ...

10 Kesä 202513min

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move

In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infr...

9 Kesä 20251h 49min

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