216. Wired for Words: A Neuroscientist’s Guide to Influence

216. Wired for Words: A Neuroscientist’s Guide to Influence

Understanding your audience's psychology is the key to crafting communication that resonates.


Persuading others isn't about magic spells or mind-reading tricks. According to Emily Falk, the real secret is simpler: know what your audience finds relevant, and you’ll be able to craft a message that resonates.

Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, Vice Dean of the Annenberg School of Communication, and director of the Communication Neuroscience Lab. In her book What We Value: The Neuroscience of Choice and Change, she reveals that our brains have what she calls a "social relevance system" — our ability to understand what other people are thinking and feeling. "I use social relevance as this kind of catchall for these thoughts about what other people are thinking and feeling, which also helps us predict what they're gonna do and how we might communicate successfully with them," she explains.

In this episode of Think Fast, Talk Smart, Falk and host Matt Abrahams explore how to put this insight into practice, from the power of storytelling to leveraging "neural synchrony" to create shared understanding. Whether you’re motivating a team or influencing a customer, Falk offers science-backed strategies for tapping into your audience’s psychology and communicating with relevance.

Episode Reference Links:

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Chapters:

  • (00:00) - Introduction
  • (02:17) - Neuroscience & Behavior Prediction
  • (03:35) - Brain Systems in Persuasion
  • (04:58) - Tailoring Messages for Impact
  • (07:36) - Psychological Closeness & Relevance
  • (10:04) - Power of Storytelling
  • (13:18) - Neural Synchrony & Shared Meaning
  • (15:03) - Better Conversations Through Sync
  • (19:07) - Rapid-Fire Q&A with Emily Falk
  • (24:36) - Conclusion

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3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

3. When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas Accessible

As communicators, we often need to take complex information (e.g., financial, technical, or scientific) and make it more understandable for our audience – we’re experts and they likely aren’t. But having so much knowledge on the topics we discuss can often make the job more difficult: we dive in too quickly, forget about our audience's needs, or use jargon that goes over their heads. In this episode of Think Fast, Talk Smart, strategic communications lecturers Matt Abrahams and Lauren Weinstein explore the “curse of knowledge” and offer specific techniques you can use to be more successful in getting your point across.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

11 Helmi 202015min

2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation

2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation

How others perceive us in person and via social media can impact our careers and social standing. But we can build the reputation we want through conscious communication. On this podcast episode, strategic communication lecturers Matt Abrahams and Allison Kluger share techniques on effectively improving and managing your reputation.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

30 Tammi 202017min

1. Speaking Without a Net: How to Master Impromptu Communication

1. Speaking Without a Net: How to Master Impromptu Communication

Most professional communication is spontaneous in nature: it’s providing feedback in the moment, answering questions, introducing people. On this podcast episode, Strategic Communication lecturer Matt Abrahams speaks with Stanford lecturers Adam Tobin and Dan Klein on how to become more comfortable and confident in in-the-moment speaking situations. Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn   ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smart

15 Tammi 202024min

Introducing Think Fast, Talk Smart: The Podcast

Introducing Think Fast, Talk Smart: The Podcast

Join Matt Abrahams, lecturer in strategic communication at Stanford Graduate School of Business, as he sits down with experts from across the world to discuss public speaking anxiety, speaking off the cuff, nailing a Q&A, and more.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn

10 Tammi 20201min

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