216. Wired for Words: A Neuroscientist’s Guide to Influence

216. Wired for Words: A Neuroscientist’s Guide to Influence

Understanding your audience's psychology is the key to crafting communication that resonates.


Persuading others isn't about magic spells or mind-reading tricks. According to Emily Falk, the real secret is simpler: know what your audience finds relevant, and you’ll be able to craft a message that resonates.

Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, Vice Dean of the Annenberg School of Communication, and director of the Communication Neuroscience Lab. In her book What We Value: The Neuroscience of Choice and Change, she reveals that our brains have what she calls a "social relevance system" — our ability to understand what other people are thinking and feeling. "I use social relevance as this kind of catchall for these thoughts about what other people are thinking and feeling, which also helps us predict what they're gonna do and how we might communicate successfully with them," she explains.

In this episode of Think Fast, Talk Smart, Falk and host Matt Abrahams explore how to put this insight into practice, from the power of storytelling to leveraging "neural synchrony" to create shared understanding. Whether you’re motivating a team or influencing a customer, Falk offers science-backed strategies for tapping into your audience’s psychology and communicating with relevance.

Episode Reference Links:

Connect:


Chapters:

  • (00:00) - Introduction
  • (02:55) - Neuroscience & Behavior Prediction
  • (04:13) - Brain Systems in Persuasion
  • (05:36) - Tailoring Messages for Impact
  • (08:14) - Psychological Closeness & Relevance
  • (10:42) - Power of Storytelling
  • (13:56) - Neural Synchrony & Shared Meaning
  • (15:41) - Better Conversations Through Sync
  • (19:45) - Rapid-Fire Q&A with Emily Falk
  • (24:44) - Conclusion

********
Thank you to our sponsors.
These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.

This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.

Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Jaksot(279)

38. The New Normal: How Hybrid Work Actually Works

38. The New Normal: How Hybrid Work Actually Works

“One of the things I think is really exciting about all this, and perhaps a little bit frightening, is nobody actually knows how to do it. It is not something that we’ve ever done before. And I’ve stu...

19 Elo 202121min

37. Be Better: How Communication Catalyzes Business Transformation

37. Be Better: How Communication Catalyzes Business Transformation

In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his ne...

5 Elo 202124min

36. Perfecting Teamwork: Building High-Performing Teams By Encouraging Learning

36. Perfecting Teamwork: Building High-Performing Teams By Encouraging Learning

In this episode of Think Fast, Talk Smart, Sara Singer, a professor of organizational behavior (by courtesy) at Stanford Graduate School of Business and a professor of medicine at Stanford School of M...

15 Heinä 202123min

35. Leading From The Hot Seat: How To Communicate Under Pressure

35. Leading From The Hot Seat: How To Communicate Under Pressure

“I say sometimes that leadership is a journey into yourself. It’s self-renewal, self-reflection, self-confidence. It’s going to bed kind of scratching your head and saying, “Man, I’m not as good,” and...

25 Kesä 202124min

34. How We Gain — Or Give Away — Authority While Speaking

34. How We Gain — Or Give Away — Authority While Speaking

“Simple language, forceful language, vivid language, and keeping it simple and direct,” says Professor Jeffrey Pfeffer, are all tools to increase the strength of your communication. In this episode of...

3 Kesä 202122min

33. Hacking your Speaking Anxiety: How Lessons from Neuroscience Can Help You Communicate Confidently.

33. Hacking your Speaking Anxiety: How Lessons from Neuroscience Can Help You Communicate Confidently.

“There’s no difference between the physiological response to something that you’re excited about and something that you’re nervous about or dreading,” says Andrew Huberman, associate professor of neur...

13 Touko 202130min

32. Speech That Empowers: How to Encourage Growth and Resilience in a Younger Audience

32. Speech That Empowers: How to Encourage Growth and Resilience in a Younger Audience

“Communication is such a delicate dance and kids need to emerge from childhood having practiced,” says Julie Lythcott-Haims, former associate vice provost of undergraduate education Stanford Universit...

22 Huhti 202127min

31. Quick Thinks: How to Shine Online and Excel at Virtual Communication

31. Quick Thinks: How to Shine Online and Excel at Virtual Communication

It has been over a year since millions of people have switched from office work to working from home. In this episode of Think Fast, Talk Smart, lecturer and host Matt Abrahams highlights guests’ top ...

16 Huhti 202111min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
herrasmieshakkerit
rahapuhetta
rss-seuraava-potilas
rss-rahamania
rss-20-30-40-podcast
rss-lahtijat
rss-inderes-femme
rss-strategian-seurassa
rss-porssipuhetta
rss-startup-ministerio
rss-sisalto-kuntoon
rss-paasipodi
rss-inderes
rss-myynnilla-on-asiaa-kert-kenner
rss-40-ajatusta-aanesta