AdTech's Hidden Bottleneck (with Matt Barash)
Adtech Unfiltered15 Heinä 2025

AdTech's Hidden Bottleneck (with Matt Barash)

In this episode, Nova Chief Commercial Officer Matt Barash joins host Noor Naseer to challenge how the advertising industry works on a fundamental level. As agencies undergo seismic shifts and battle inefficiency, Matt argues that workflow is more than an operational layer: it's a business system of record. He explores the disconnect between creative, media, and tech teams, the hidden costs of outdated tools, and why most adtech platforms undervalue the infrastructure agencies rely on. From the rise of AI copilots to the future of real-time creative optimization, this episode unpacks how marketing organizations can either evolve or be left behind.

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Uncovering Human Insight for Programmatic Success (with Albert Thompson)

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so.   I...

14 Maalis 202538min

The CIO's Playbook for Media Investment (with Shelby Saville)

The CIO's Playbook for Media Investment (with Shelby Saville)

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby...

13 Tammi 202537min

The Art of Selling to Holding Companies (with Beau Davis)

The Art of Selling to Holding Companies (with Beau Davis)

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today's advertising...

16 Joulu 202437min

Dealing with Signal Loss (with Vince Voiro)

Dealing with Signal Loss (with Vince Voiro)

As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever.   In this episode, Vince Voiro, Sr....

3 Joulu 202428min

How Agencies Can Keep Up with Media Evolution (with John Lods)

How Agencies Can Keep Up with Media Evolution (with John Lods)

In the context of today's quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper in...

19 Syys 202430min

AI, Explained (with Alex Castrounis)

AI, Explained (with Alex Castrounis)

Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understandi...

9 Touko 202435min

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Accelerating Campaigns with Automation & AI (with Eric Mayhew)

Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it h...

1 Maalis 202429min

Examining the Supply Side (with Ian Trider)

Examining the Supply Side (with Ian Trider)

In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply ...

3 Loka 202331min

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