Peter Christian Noer: Predictions for 2022, what will be in trend, what will develop further

🎙 Podcast by Karolina Pelc with Harry Lang, CMO at Stint (ex Marketing Director Buzz Bingo) In this episode, Karolina speaks to Harry Lang, most recently Marketing Director at Buzz Bingo, now CMO at Stint. They discuss his vast experience in marketing over the years, working with various product verticals for some of the market-leading companies, the direction that the industry is going given regulatory challenges and the opening USA market and its marketing approach. They talk about the omnichannel strategy, experiential first approach and Harry's newly published book: Brands, Bandwagons & Bullshit. A bit of everything in this chat and a perfect way for Harry to wave goodbye to Igaming as he embarks on a career journey in a brand new industry. ABOUT HARRY LANG Harry has worked in integrated marketing for over twenty years, originally in agencies and latterly as CMO, Marketing Director or as a consultant in a number of leading online gaming organisations including Buzz Bingo, Pinnacle, bwin.party, Genting and Mecca Bingo. He's now CMO at Stint, the student work App that provides short shift staff to the hospitality and leisure industries. Stint was recently featured as one of LinkedIN's Top 10 UK startups. A regular contributor to Campaign and Marketing Week, Harry recently published 'Brands, Bandwagons & Bullshit' as a guidebook to marketing. advertising, media and PR industries for aspiring professionals (available on Amazon). You can contact Harry on Linkedin or @MrHarryLang _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions

17 Tammi 202242min

In this episode, Karolina talked with Dermot Smurfit, CEO of Gan Limited, about the beginnings of the GAN journey, challenges in developing multiplayer skill games and the pillars of their expansion strategy, to become a leading content distribution platform in the US. We also discuss the reasoning behind the acquisition of Silverback Gaming, the importance of empowering Founders you invest in, the launch of Super RGS, and where Coolbet fits into the bigger picture. ABOUT DERMOT SMURFIT Dermot Smurfit is the CEO of GAN, the leading Platform for U.S. Internet gambling. GAN also offers a U.S. market-leading B2B Social Casino solution branded ‘Simulated Gaming’, which leverages existing Casino reward programs to offer casino patrons a Social Casino experience designed to generate incremental online revenue and drive incremental visits on-property. Native American operator clients of Simulated Gaming include San Manuel, Chickasaw Nation, Agua Caliente, Snoqualmie, Seneca Gaming and Oneida Nation. With operations in New Jersey, Pennsylvania, Michigan, Tennessee, Indiana, Nevada and California, GAN’s mission to bring America’s casinos online is far from over and leverages the enterprise technology system developed by GAN in Europe since 2002, as well as the digital user acquisition marketing and retention know-how within GAN Digital, the multi-client agency owned by GAN in Tel Aviv, Israel, which provides Marketing Services to American clients. Dermot is a corporate attorney by background and education and leads approximately five hundred people worldwide with engineering groups in London, Tallinn and Bulgaria, supported by technology operations in Las Vegas, Nevada. Dermot took GAN public on the NASDAQ stock exchange in May 2020 (NASDAQ: GAN) raising $167M in expansion capital in order to cement GAN’s market position as a leading player in the fast-growing U.S. Internet gambling market. This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions

11 Tammi 202247min

Together with iGaming NEXT Podcast hosts Pierre Lindh, Jesper Kärrbrink, Michael Pedersen & Heidi Lofthus we take a look at the trends, movement and stories that shaped the iGaming industry in 2021, while looking ahead on what's to come in 2022 _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions

30 Joulu 20211h 8min

🎙 Podcast by Pierre Lindh with Michael Pedersen, Chief Commercial Officer at Livespins In this podcast, we explore the importance of community building around a brand. Michael recently joined Livespins as their new CCO, a project which is looking to bring a true social casino experience to its players. What are the core principles of building a community? We take a look at Tinders origin story and their ingenious approach to reach critical mass ABOUT MICHAEL PEDERSEN Strategic brand and marketing leader with high EQ, driving growth for tier-1 brands. 14 years within the online gambling industry and 20+ years of commercial leadership experience. _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions

27 Joulu 202143min

🎙 Podcast by Michael Pedersen with Niklas Lindahl, Interim CMO at LeoVegas In this episode, I speak to Niklas Lindahl, Interim CMO of LeoVegas group. We speak about what goes on behind the scenes at Leo Vegas before entering markets and creating marketing strategies. Niklas's mantra is "if you can't track it, you can't do it" and is a strong proponent of performance marketing and building up from the bottom of the funnel first. We get his views on brand building vs performance marketing and also he reveals a lot of cool stuff coming up for Leo Vegas, especially their upcoming entry into the US market and their different approach to this challenge. ABOUT NIKLAS LINDAHL Working in the online marketing industry since 2008, consulted over 100 mid and large-sized companies in how to define and deploy their online marketing efforts. In LeoVegas since 2018. I believe in hard work, loyalty and never giving up. 🔴 Watch the episode on Youtube: https://youtu.be/RZDfFrqasDg _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions

20 Joulu 20211h 17min

🎙Podcast by Pierre Lindh with Alexander Gusev, CEO, Co-Founder and Managing Partner at JKR Investment Group Alexander is the co-founder and CEO of JKR Investments, with €200 million assets under management. In this podcast, we explore how to seek investment as an aspiring investor, what type of opportunities JKR are looking for and how thai boxing is a good base for business excellence! ABOUT ALEXANDER GUSEV Alexander Gusev is CEO, Co-Founder and Managing Partner of JKR Investment Group. Alexander is an entrepreneurial investor focused on the venture capital and private equity industry. His projects include strategy, operational improvements, and throughput optimisation. _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology For more info, click here: http://pragmatic.solutions

15 Joulu 202134min

🎙 Podcast by Heidi Lofthus with Mark Grech, Manager, People and Organisation Consulting at PwC Speaking directly to the data source himself, Mark Grech, Manager, People and Organisation Consulting at PwC, Malta, we discuss the outcome of the PwC annual HR Pulse survey and the organisational trends in a post-pandemic working environment. We cover the needed adaptations of technical and leadership changes, the still to be evaluated hybrid ways of working and that of "outcome of work" rather than hours put in to work" changes while also shedding light on the threatening signs of mental illness increasing and the urgent need of up-skilling in a lack of talent availability that is Malta today. ABOUT MARK GRECH Mark is a manager within PwC Malta's advisory practice and is responsible for People & Organisation Consulting. Prior to joining the firm, he worked as a Talent Development specialist within the iGaming industry. Mark has advised clients on various management consulting engagements from both the public and private sector. He has significant experience with regards to devising talent management strategies, change management through digital transformation projects and developing workforce strategies. One of his key areas of interest is with regards to the future world of work and how emerging technology and digital transformation are impacting roles and skills required within organisations. Mark holds a Masters in Business Analysis & Management from the University of Loughborough in the UK. 🔴 Watch the episode on Youtube: https://youtu.be/nSZ-79hMRwI This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology

11 Joulu 202155min

Podcast by Pierre Lindh with Lloyd Danzig, Managing Partner at Sharp Alpha Advisors This episode examines the future of online sports betting and iGaming in the US, with insight into how product innovation and the continued expansion of the verticals will create a larger addressable market for gaming operators than some may think. The convergence of iGaming and sports betting with the world of NFTs and the Metaverse is also up for discussion - with an illustration of how the increasingly popular tech could change the face of gaming as we know it. ABOUT LLOYD DANZIG Lloyd Danzig is managing partner of Sharp Alpha advisors, a venture capital firm specialising in sports betting and online gaming. A lifelong sports bettor and fantasy sports player, Danzig came into the sports betting industry in 2018 following the repeal of PASPA, having previously spent time working in several investment-focused positions since the beginning of his career. 🔴 Watch the episode on Youtube: https://youtu.be/nSZ-79hMRwI This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology

8 Joulu 20211h 16min