#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send us a text How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? What ...

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Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS

Loyalty360 Loyalty Live | Suman Mahalanabis and Padmashwini Raghunathan, TCS

Send us a textLoyalty360's Mark Johnson interviews Suman Mahalanabis and Padmashwini Raghunathan, TCS, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Kesä 202223min

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Loyalty360 Loyalty Live | Cassie Preston, Baesman

Send us a textLoyalty360's Mark Johnson interviews Cassie Preston, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

31 Touko 202216min

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

Send us a textDoug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors.Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand’s customer loyalty efforts, brand advocacy and the challenges the brand faced during the pandemic.

27 Touko 202221min

MGM Wagers Big on Non-Gaming Loyalty Members

MGM Wagers Big on Non-Gaming Loyalty Members

Send us a text Anil Mansukhani is the VP of Loyalty Marketing for MGM Resorts International, a global hospitality and entertainment company known in part for its glamourous Las Vegas resorts, but also encompassing luxury hotel and gaming properties across the U.S. and in China. Loyalty360 CEO Mark Johnson met with Anil Mansukhani to discuss the company's recently rebranded loyalty program, MGM Rewards, the benefits of partnerships in customer loyalty, and challenges faced in today’s changing...

25 Touko 202225min

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

Send us a textSabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation properties in 5300 locations in over 110 countries.Loyalty360 CEO Mark Johnson met with Sabrina Lillew to discuss the brand's newly merged loyalty program, Accor Live Limitless (ALL), and how changes in the hospitality landscape have impacted brand loyalty.

23 Touko 202219min

Customers Flip Over IHOP Loyalty Program

Customers Flip Over IHOP Loyalty Program

Send us a textNathan Casey is the Executive Director, CRM, Loyalty, Digital at IHOP, a chain of casual restaurants founded in Toluca Lake, Los Angeles, California, made famous for its imaginative pancake creations.Loyalty360 CEO Mark Johnson met with Nathan Casey to discuss the brand's first loyalty program, the International Bank of Pancakes, and how changes in the dining landscape have impacted brand loyalty.

20 Touko 202219min

Ruby Tuesday Doesn’t Let Age Slow it Down

Ruby Tuesday Doesn’t Let Age Slow it Down

Send us a text Kevin Fitzpatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part for its endless garden bar. Loyalty360 CEO Mark Johnson met with Kevin Fitzpatrick to discuss the brand’s 50th anniversary, its approach to the changing dining landscape, and how these changes have impacted brand loyalty.

16 Touko 202218min

Loyalty360 Loyalty Live | Bill Swift, Brierley

Loyalty360 Loyalty Live | Bill Swift, Brierley

Send us a textLoyalty360's Mark Johnson interviews Bill Swift, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

3 Touko 202226min

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