#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

#460: 2025 State of Customer Loyalty Report (Part 1) | Leaders in Customer Loyalty: The CEO's Desk

Send us Fan Mail How Customer Loyalty Is Shifting in 2025 | CEO’s Desk with Mark Johnson In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson unpacks key insights from the 2025 State of Customer Loyalty Report, including year-over-year trends, strategic shifts, and executive sentiment around loyalty programs. Why did the number of brands planning loyalty program overhauls drop from 79% in 2024 to 64% in 2025? What’s driving a 10-point increase in executive support for loyalty? Wha...

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#484: Leaders in Customer Loyalty: Brand Stories | Moe’s Southwest Grill: Redefining Loyalty with Flavor and Fun

#484: Leaders in Customer Loyalty: Brand Stories | Moe’s Southwest Grill: Redefining Loyalty with Flavor and Fun

Send us Fan Mail Step into Moe’s Southwest Grill and the first thing you’ll hear is the signature shout: “Welcome to Moe’s!” As part of the GoTo Foods platform company, Moe’s taps into enterprise reso...

23 Loka 202528min

#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

Send us Fan Mail For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to i...

16 Loka 202515min

#482: Executive Spotlight: How Petro-Canada’s Amanda Mitchell Is Redefining Loyalty in a Commodity-Driven

#482: Executive Spotlight: How Petro-Canada’s Amanda Mitchell Is Redefining Loyalty in a Commodity-Driven

Send us Fan Mail In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Amanda Mitchell, Head of Loyalty at Petro-Canada, proudly owned by Suncor, Canada’s leading integrated energy comp...

11 Loka 202529min

#481: Leaders in Customer Loyalty: Brand Story | Driving Customer Loyalty: Avis’ Vision for Premium, Personalized Mobility

#481: Leaders in Customer Loyalty: Brand Story | Driving Customer Loyalty: Avis’ Vision for Premium, Personalized Mobility

Send us Fan Mail For decades, car rental has been viewed as a transactional necessity. Simply a checkpoint on the travel journey rather than a meaningful part of it. Beth Gibson, Vice President, Avis ...

9 Loka 202525min

#480: Leaders in Customer Loyalty: Brand Stories | McAlister’s Deli: Crafting Loyalty Through Purpose, Personalization, and a Perfect Cup of Tea

#480: Leaders in Customer Loyalty: Brand Stories | McAlister’s Deli: Crafting Loyalty Through Purpose, Personalization, and a Perfect Cup of Tea

Send us Fan Mail In a time when restaurant brands are redefining what value and connection mean to their guests, McAlister’s Deli is standing out by blending purpose-driven hospitality with operationa...

2 Loka 202535min

#479: Leaders in Customer Loyalty Industry Voices | How Paisly is Elevating Travel Loyalty Through Personalization and Partnerships

#479: Leaders in Customer Loyalty Industry Voices | How Paisly is Elevating Travel Loyalty Through Personalization and Partnerships

Send us Fan Mail Travel can be magical, or it can be chaotic. As Mark Johnson, CEO of Loyalty360, noted at the start of this episode of Industry Voices, “The higher your expectations, the more likely ...

30 Syys 202522min

#478: Leaders in Customer Loyalty: Brand Story | TELUS Transforms Loyalty by Delivering Value at Every Connection Point

#478: Leaders in Customer Loyalty: Brand Story | TELUS Transforms Loyalty by Delivering Value at Every Connection Point

Send us Fan Mail In a rapidly evolving telecommunications landscape, where customer choice and switching costs continue to shift, TELUS is rising above the noise. As Canada’s fastest-growing national ...

25 Syys 202522min

#477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections

#477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections

Send us Fan Mail Sephora has long been recognized as a leader in prestige beauty retail. Founded in France in the late 1960s, the brand introduced its now-famous open-selling concept that allowed shop...

18 Syys 202530min

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