Why Olipop's Co-Founder Dynamic WORKS

In this episode of BGH SHORTS: The People Series, the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to survive as a team while doing it.

David Lester, co-founder of Olipop gives us insight into the human side of the co-founder relationship behind OLIPOP’s explosive growth - growing from an unlikely partnership to a half-billion-dollar brand.

Hear how:

• Two very different co-founders turned past failures into this incredible success
• A mission-driven mindset can become the ultimate competitive advantage
• Staying aligned (without killing each other) is half the battle!

Don’t forget to hit follow for more bite-sized founder wisdom every 2 weeks.

And...if you're wondering whether or not you need help to find the right people, or would like to ask for some advice, why not take half an hour to discuss it over a no-obligation call with Billy from the MKJ Ignite team team here!

Because your business is only as strong as your team.

It really shouldn’t be this hard — but it is.

So let’s make it a little easier!

Over the past few years, I’ve become increasingly frustrated at just HOW HARD it is for founders to find the right people for their business.

• There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses
• It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.
• And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.

It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.

So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.

And as a result....BGH SHORTS: The People Series was born!

• Short 5 min episodes.
• Golden nuggets.
• Actionable insights

Every 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!

👋 If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!

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Have a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.

Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series