148: Vaughn English – How to Build Out a Sales Team

148: Vaughn English – How to Build Out a Sales Team

Guest: Vaughn English

Guest Bio:

Vaughn English is a growth-focused sales leader with over 10 years of experience driving revenue across industries including digital marketing, 3D visualization, tourism, and insurance. He has a proven track record of building high-performing outreach strategies, leading cross-functional teams, and closing complex B2B deals. Vaughn specializes in leveraging CRM platforms, marketing automation, and creative campaigns to engage prospects and accelerate the sales cycle. From launching national tourism campaigns to scaling 3D content solutions for enterprise clients, he brings a consultative approach that aligns client goals with actionable solutions. Vaughn thrives at the intersection of strategy, creativity, and execution, consistently turning opportunities into lasting partnerships.

Key Points:

Background and Path to Sales

Started in theater; transitioned to sales due to communication skills and confidence. First job: selling DirecTV inside Costco, a challenging experience that taught resilience. Gradually moved into more prestigious roles, now at Fracture.

Role at Fracture

Tasked with building the B2B infrastructure from scratch, including identifying the ideal customer profile (ICP), creating case studies, lookbooks, product menus, and developing marketing and outreach processes.

Finding the Ideal Customer Profile (ICP)

Initially targeted hospitality, but realized sales cycles are very long. Exploring design firms and higher education as more promising ICPs. Higher ed (e.g., Boston College) often needs ongoing art installations, recognition plaques, etc., making them strong repeat buyers.

CRM and Sales Technology

Strong proponent of using CRMs despite challenges. Believes CRMs are essential for organizing contacts and outreach, launching automated email campaigns, and tracking sales activity.

Sales Outreach Strategy

Focuses heavily on cold email campaigns. Personalized and well-researched. Uses intent data (from sources like ZoomInfo, Bombora) to identify companies showing buying signals. Example: campaign to Ben & Jerry's using their "Flavor Graveyard" as a custom subject line. Warm leads via email before calling; cautious about cold calling personal cell phones (though interviewer disagrees).

Team Dynamics and Management Style

Small team (essentially 2 people); the other focuses on account management. Balances trust with light micromanagement, uses CRM visibility (e.g., BCCs, task tracking) to monitor activity, steps in when new leads aren't followed up quickly enough. Believes in hiring people he can trust to reduce the need for hovering.

Challenges and Learnings

Struggles with ensuring consistent follow-up on new leads while handling large ongoing projects. Building out processes and infrastructure in real-time while scaling the B2B arm. Emphasizes that real ICP identification comes through direct conversations and testing.



Guest Links:

vaughn.english@fractureme.com

Connect on LinkedIn

About Salesology®: Conversations with Sales Leaders

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Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time.

Please subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram, and check out our website at https://gosalesology.com/.

Jaksot(152)

072: Lisa Bloom – Sell More with Stories

072: Lisa Bloom – Sell More with Stories

Guest: Lisa Bloom Guest Bio: Lisa Bloom, founder of Story Coach works with entrepreneurs and business owners to help them build confidence, attract ideal clients and find their success story. Lisa is a professional Storyteller, accredited Coach, Author, Mentor and Leadership expert. She is the author of the bestsellers The Story Advantage and Cinderella and the Coach and the creator of the Selling Through Story & the Story Coach Certification Guest Links: https://www.linkedin.com/in/storycoachinc/ Download your free copy of 7 Stories That Sell About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.com

4 Joulu 202333min

071:  Lori Lyons - Igniting Your Business!

071: Lori Lyons - Igniting Your Business!

Guest: Lori Lyons Guest Bio: Lori is the CEO of Igniting Your Business, a marketing strategist, website designer, and coach who shows entrepreneurs how to get more leads, and more clients and make more money with a captivating digital and website presence. Lori teaches business owners to "Make Their Marketing Simple" through her individual coaching, group programs, and intimate cohorts. She is a sought-after speaker, media guest, and host of the podcast The Encore Entrepreneur where she translates the complicated side of "marketing speak" into simple everyday language for her audiences. Guest Links: Messy Marketing Mistakes Business Owners Make That Are Costing Time and Money About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

27 Marras 202335min

070: Luis Báez – Be Your Authentic Self

070: Luis Báez – Be Your Authentic Self

Guest: Luis Báez Guest Bio: Luis Báez is a Sales Enablement Strategist and Sales Consultant dedicated to serving online business owners including consultants, coaches, B2B startups and SaaS companies. With over 14 years of experience in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across digital advertising, software-as-a-service, and sustainability — with a revenue impact of over $600 Million to date. Today Luis is Global Director of Revenue Enablement at Deputy, not to mention a published author through the internationally-recognized Madecraft organization. Recently, Luis was named an official Linkedin Instructor averaging 1.2K learners a day! He has also been featured on popular podcasts such as ¿Quién Tú Eres?, The Online Business Show with Tyler McCall and The Heather Sager Show among others. He's been recruited to work at LinkedIn, Google, Uber, and Tesla, and invited to speak about Leadership and Personal Branding at business schools across the country including Stanford, UC Berkeley, and Bard. Guest Links: http://luisbaez.com/ http://luisbaez.com/videoask About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

20 Marras 202330min

069: Allan Schroeder – Sales Inside Out

069: Allan Schroeder – Sales Inside Out

Guest: Allan Schroeder Guest Bio: Currently VP of sales of IOC construction. Retired Army COl with 30 years of service. Former President of an insurance agency and property management company. Small RE investor Founder of two small businesses Help create non for profit to support veterans with PTSD. Eagle 6 Adventures https://www.eagle6adventures.com/ Guest Links: https://www.linkedin.com/in/al-schroeder-36169b11/ About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

13 Marras 202336min

068: Jonathan Salk – Communication and Creating Engagement CORFAC International

068: Jonathan Salk – Communication and Creating Engagement CORFAC International

Guest: Jonathan Salk Guest Bio: Jonathan Salk is an association/not-for-profit executive for almost 40 years. He has been CEO of CORFAC International for almost 9 years. CORFAC is a global commercial real estate network with 70 offices around the world. Prior to CORFAC Jonathan spent 4 years with the National Association of Realtors, over 18 years with the CCIM Institute and began his career with 7 years at the American Public Works Association. Guest Links: jonathan@corfac.com http://corfac.com/ About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

6 Marras 202326min

067: John K. Hearrell – The National Association for the Self-Employed

067: John K. Hearrell – The National Association for the Self-Employed

Guest: John Hearrell Guest Bio: John K. Hearrell, Vice President of Membership & Affiliate Programs for NASE. John has been affiliated with the National Association for the Self-Employed since 1990. He is responsible for member benefit procurement, benefit compliance, partner marketing, website analytics, and leads marketing. Prior to joining NASE, he Developed sales initiatives for 2,500 health and life insurance agents for the Agency Marketing Group. He implemented target marketing and customer service initiatives to support field agents and field leaders. John oversaw all marketing and lead development for a U.S. insurance provider with $2 billion in annualized premiums. Produced over two million leads per year through various channels including but not limited to internet advertising, direct mail, TV, radio, publications, and inbound/outbound telemarketing. He still supports lead development, but on a much smaller scale. John has been married for over thirty years and has two adult children. He is an avid Scuba Diver and holds a Dive Master certification. On weekends you'll find him playing a round of golf in North Texas. Guest Links: NASE membership discount code: NASE2023 Phone: (817) 778-4598 Email: Jhearrell@nase.org https://www.nase.org/become-a-member/member-benefits/benefits-at-a-glance About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

30 Loka 202338min

066: Sean Campbell – Cascading Insights

066: Sean Campbell – Cascading Insights

Guest: Sean Campbell Guest Bio: Sean Campbell's company Cascade Insight focuses on B2B Market Research. He trains sales teams, turns doers into sellers to achieve exceptional performance, and balances marketing and sales efforts so they're mutually supportive. He explains "The Age of Narrow" and why it helps consulting firms. He has been working remotely with clients and managing remote teams since 1999. He shares tips and things to avoid in this area. Guest Links: Email: sean@cascadeinsights.com Website: www.cascadeinsights.com LinkedIn Page: https://www.linkedin.com/in/seancampbell/ Facebook Page: https://www.facebook.com/seanallencampbell/ Twitter Handle: https://twitter.com/sean_campbell About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

23 Loka 202336min

065: Simone Vincenzi – Expert to Authority!

065: Simone Vincenzi – Expert to Authority!

Guest: Simone Vincenzi Guest Bio: Simone Vincenzi, known as The Experts Strategist, is the co-founder of GTeX, Forbes, and Huffington Post contributor, TEDx speaker, Host of the podcast Explode Your Expert Business, and author of 3 life-changing books. Simone is passionate about turning experts into authorities using his signature EXPLODE YOUR EXPERT BIZ programs. Every year he speaks in front of more than 5,000 business leaders, which includes sharing the stage with Les Brown, Dr John DeMartini, Trent Shelton, and many more. He has also organized over 170 events, including Gary Vee speaking from the York Hall boxing ring, and he is currently speaking on more than 200 stages every year. Following his passion for making an impact on the younger generation, he also partners with the largest youth organizations in the UK, helping them deliver more effective courses and training. Simone cannot live without 3 things: Speaking, basketball, and playing his Didgeridoo. Guest Links: https://webinarconversionkit.com/cww Simone's Ted Talk with Didgerido: https://youtu.be/ay9ZBGviluA About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

16 Loka 202336min

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