🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
The Best One Yet29 HeinÀ 2025

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”

As a trade war deadline nears, Japan and Europe cave to Trump
 we discovered a template to the deals.

Outdoor Voices just rehired its founder, Ty Haney
 but to bring back old glory, it’s bringing something new.

Plus, the untold origin story of
 the Skateboard.


$SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 “The Skateboard đŸ›č Defying Physics & Freaking Out Parents for 60 Years”



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


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Our 2nd show


The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly.

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Jaksot(1621)

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

Uggs’ sales are surging thanks to men
 And it’s not the only brand pulling off a gender pivot.Novo Nordisk stock is down 65%... because “inventing” something doesn’t mean “winning” it.The Federal Rese...

31 HeinÀ 202520min

⛳ “He’s a 10 but
” — Tea’s red flag dating app. Quince’s $4.5B cashmere. Our 1st Transcontinental Railroad. Happy Gilmore’s cameo strategy.

⛳ “He’s a 10 but
” — Tea’s red flag dating app. Quince’s $4.5B cashmere. Our 1st Transcontinental Railroad. Happy Gilmore’s cameo strategy.

The #1 dating app right now also has the #1 drama
 because Tea lets you rate dudes.The biggest deal of 2025? An $85B railroad deal
 but it’s actually the 1st transcontinental train.Fashion brand Quinc...

30 HeinÀ 202522min

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

😎 “SPF Miami Vice” — Vacation’s viral sunscreen. DORK meme stocks. South Park’s $1.5B deal. Sydney Sweeney’s Stock Surge.

What do Krispy Kreme, Kohl’s, OpenDoor, & Rocket have in common?... 2025’s meme stocks.Vacation put sunscreen into a ‘80s whipped cream bottle & sales doubled
 It’s Plot Twist Packaging.South Park sna...

28 HeinÀ 202522min

đŸŽ™ïž “LIVE Interview with Slate’s CEO đŸ›» Chris Barman’s EV Disruptor”

đŸŽ™ïž “LIVE Interview with Slate’s CEO đŸ›» Chris Barman’s EV Disruptor”

We brought a surprise guest to our LIVE TBOY show in Chicago: Chris Barman, CEO of the wildest (and newest) electric car brand.Jeff Bezos invested, and Chris is leading it. Slate’s not just building t...

25 HeinÀ 202525min

đŸŽ™ïž “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

đŸŽ™ïž “Chicago LIVE Show” — Uno’s casino strategy. Amazon’s AI eavesdropper. Tour de France’s $150M surprise.

Live
 from Chicago
 it’s The Best One Yet!We performed our show in front of a live studio audience of Besties & Yetis at Chicago’s famous Vic Theater. Some extra razzle dazzle & sprinkle dinkle — but ...

24 HeinÀ 202531min

đŸ’« “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

đŸ’« “Viva La Profits” — Coldplay’s record-breaking tour. Coke’s Mexican Coke. Cetaphil’s AI skin hack.

Coldplay is now the #2 highest-grossing concert tour ever
 their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of corn syrup
 it could be “Luxury Coke”Cetaphil has gi...

23 HeinÀ 202523min

🍔 “Supercharge me” — Tesla’s drive-in movie diner. YKK’s zipper monopoly. WNBA’s salary drama.

🍔 “Supercharge me” — Tesla’s drive-in movie diner. YKK’s zipper monopoly. WNBA’s salary drama.

Tesla just opened something completely wild: a drive-in movie theater diner / charging station
 run by robots.About Âœ of all zippers are made by 1 company: YKK
 it’s the most international brand on ea...

22 HeinÀ 202523min

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