🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
The Best One Yet29 HeinÀ 2025

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”

As a trade war deadline nears, Japan and Europe cave to Trump
 we discovered a template to the deals.

Outdoor Voices just rehired its founder, Ty Haney
 but to bring back old glory, it’s bringing something new.

Plus, the untold origin story of
 the Skateboard.


$SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 “The Skateboard đŸ›č Defying Physics & Freaking Out Parents for 60 Years”



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Episodes drop weekly.

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Jaksot(1622)

😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1.

😇 “Inbox Zero Nirvana” — Gmail’s mass unsubscription. Matcha’s shortage drama. X’s Yaccarino exit. And Birkin Bag #1.

Gmail launched a Weapon of Mass Unsubscription
 to fix your inbox stress. The matcha industry is suffering an unprecedented shortage
 blame Japan’s senior citizens.X’s CEO Linda Yaccarino is officiall...

10 HeinÀ 202522min

đŸ›ïž “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.

đŸ›ïž “Fake-flation & Dumb Deals” — Prime Day’s shopping tricks. Dishoom’s dice restaurant. H-E-B’s Texas rescue team.

London’s most popular restaurant, Dishoom, has a wild growth hack
 Roll the dice, get a free meal.Amazon Prime Day is now Prime Week
 but it’s really a fake deal mind game.One biz is saving flood vict...

9 HeinÀ 202521min

đŸŽ· “Justin TimberFAKE” — Spotify’s AI boy-band. Michelob’s Gatorade beer. Soham Parekh’s 19 tech jobs.

đŸŽ· “Justin TimberFAKE” — Spotify’s AI boy-band. Michelob’s Gatorade beer. Soham Parekh’s 19 tech jobs.

The trendiest song over the weekend was by a fake band
 Spotify’s 1st AI band has gone viral.The only major beer growing in America? Michelob Ultra
 thanks to plagiarizing Gatorade.One tech guy is col...

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🏹 “Spreadsheets to Bedsheets” — Goldman’s Greek hotel. Amazon’s dark factory. FedEx’s black jack bet.

🏹 “Spreadsheets to Bedsheets” — Goldman’s Greek hotel. Amazon’s dark factory. FedEx’s black jack bet.

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsGoldman Sachs tried to bought 3 luxury hotels in Greece
 but Zeus struck the whole proj...

7 HeinÀ 202521min

đŸ‡ș🇾 Hamilton: From Founding Father To Broadway Star

đŸ‡ș🇾 Hamilton: From Founding Father To Broadway Star

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/In 2008, Lin-Manuel Miranda badly needed a vacation. He’d just won the Tony for his musical “In The Heights,” he’d been...

4 HeinÀ 202542min

🌭 “Profit Puppy” — Nathan’s Hot Dog high. Lululemon’s Costco dupe-suit. Cloudflare’s AI shield.

🌭 “Profit Puppy” — Nathan’s Hot Dog high. Lululemon’s Costco dupe-suit. Cloudflare’s AI shield.

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-ticketsNathan’s hot dog stock just hit an all-time high
 because it’s selling dogs in Ukraine....

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đŸ€  “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.

đŸ€  “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.

Luckin Coffee’s 1st US location opened in NYC
 and it’s got an anti-Starbucks strategy #ZeroPlace.Elon Musk is fighting to block Trump’s Big Beautiful Bill
 because clean energy gets runover.Stetson i...

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🍹 “Ice Cream Tax Sundae” — Big Beautiful Bill’s scoops. Goodwipes’ porta-potty palace. Robinhood’s crypto stock.

🍹 “Ice Cream Tax Sundae” — Big Beautiful Bill’s scoops. Goodwipes’ porta-potty palace. Robinhood’s crypto stock.

The Big Beautiful Bill would be the biggest law in our lifetime
 so we’ll explain it using ice cream.Goodwipes launched luxury Porta-Potty Palaces to give out wet wipes
 it’s a VIP Sample.Robinhood cr...

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