🧑‍🚀  “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
The Best One Yet29 Heinä 2025

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”

As a trade war deadline nears, Japan and Europe cave to Trump… we discovered a template to the deals.

Outdoor Voices just rehired its founder, Ty Haney… but to bring back old glory, it’s bringing something new.

Plus, the untold origin story of… the Skateboard.


$SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “The Skateboard 🛹 Defying Physics & Freaking Out Parents for 60 Years”



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Jaksot(1622)

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

Shake Shack stock popped on its 1st slogan… so we’ll share the secret to slogans.Trump disclosed his 2024 income (at least $600M)… and now the he’s is launching a $499 smartphone.Tracy Anderson has pi...

17 Kesä 202523min

🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

🪖“Army’s GeekSquad” — US Military’s Tech Recruits. Converse’s MJ moment. Din Tai Fung’s dumpling empire.

The best player in the NBA Finals wears Converse… so they launched a sneaker dating show?War in the Middle East means the US Army has a new recruit… Palantir, Meta, and OpenAI.Din Tai Fung is now the ...

16 Kesä 202522min

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

⌚ “Engagement Watch” — Rolex’s wedding win. Starbucks’ barista championship. Home Depot’s ICE raid.

Rolex sales are jumping… because women are giving them as engagement rings (watches?).Home Depot’s newest business risk?... It’s now ground zero in the ICE immigration raids.Starbucks hosted the world...

13 Kesä 202520min

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

👙 “SummerHouse VC” — Paige DeSorbo’s exit. US/China trade dud. Heinz’s breakfast ketchup.

The US and China trade deal looks more like a trade dud… because of China’s Infinity Stones.When Heinz ketchup changes its bottle, sales pop… so it launched maple syrup ketchup jugs.Summer House star ...

12 Kesä 202520min

🍼 “Stox4Kidz” — $1k baby accounts. SmartLess’ podcast phone. Zuck’s AI dragons.

🍼 “Stox4Kidz” — $1k baby accounts. SmartLess’ podcast phone. Zuck’s AI dragons.

What if every newborn got a $1K stock account?... If the budget bill passes, that’s happening.Why is SmartLess, the podcast, launching a wireless company?... Because 35% of Millennials are still on th...

11 Kesä 202522min

🧊 “Liquid iPhone” — Apple’s WWDC reveal. Bachelorette $$$ index. Warner Bros’ Bad Bunny breakup.

🧊 “Liquid iPhone” — Apple’s WWDC reveal. Bachelorette $$$ index. Warner Bros’ Bad Bunny breakup.

Apple’s biggest event of the year was all about “liquid”… And Apple lost $90B in 9 minutes.Bach parties now cost $1,400/person… we dove into the Bachelorette Industrial Complex (spoiler: dudes spend m...

10 Kesä 202522min

💔 “Bro-vorce” — Elon’s money vs Trump’s power. Hot Wheel’s social surge. Reddit’s upvote power.

💔 “Bro-vorce” — Elon’s money vs Trump’s power. Hot Wheel’s social surge. Reddit’s upvote power.

From power couple to cat fight, we now have Elon’s riches vs. Trump’s power… so we predict who wins.Hot Wheels is surging on Insta, YouTube, and TikTok… with a different strategy for each.Reddit’s hug...

9 Kesä 202522min

🎮 “Mario Hits Puberty” — Nintendo’s Switch 2 sellout. Our 401K password trick. AI Traffic Lights.

🎮 “Mario Hits Puberty” — Nintendo’s Switch 2 sellout. Our 401K password trick. AI Traffic Lights.

Nintendo’s Switch 2 release caused chaos worldwide… because of Paul Rudd.Retirement accounts have surged, so we share our top savings rule… Forget your password.The new target of tech disruption? Traf...

6 Kesä 202522min

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