🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.
The Best One Yet29 HeinÀ 2025

🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

How did Gwyneth Paltrow appear in an Astronomer ad?... Ryan Reynolds’ secret ad agency and its new concept: “Fastervertising.”

As a trade war deadline nears, Japan and Europe cave to Trump
 we discovered a template to the deals.

Outdoor Voices just rehired its founder, Ty Haney
 but to bring back old glory, it’s bringing something new.

Plus, the untold origin story of
 the Skateboard.


$SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 “The Skateboard đŸ›č Defying Physics & Freaking Out Parents for 60 Years”



Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


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Jaksot(1621)

đŸ„› “My Milk$hake” — Gap’s Katseye surge. NFL’s supersonic Eurotrip. Too Good To Go’s Labubu of Leftovers. +TBOY Toys.

đŸ„› “My Milk$hake” — Gap’s Katseye surge. NFL’s supersonic Eurotrip. Too Good To Go’s Labubu of Leftovers. +TBOY Toys.

The Gap stock surged 8% thanks to the Katseye music video
 Gap is now a record label.The NFL can finally add 2 teams in Europe
 thanks to Boom Supersonic jets.Too Good To Go sells grocery bags of near...

24 Marras 202522min

🚗 Lyft's Bold New Strategy (with CEO David Risher)

🚗 Lyft's Bold New Strategy (with CEO David Risher)

Lyft’s comeback story ain't Uber’s playbook — it’s something different.David Risher, Amazon employee #37 and now Lyft’s CEO, joins us to break down the strategy driving Lyft’s turnaround.This guy has ...

21 Marras 202553min

💃 “Destiny’s Chip” — Nvidia’s Beyonce earnings. Budweiser’s BeatBox acquisition. America’s smaller Zestimate. +Pickle Ball Ban

💃 “Destiny’s Chip” — Nvidia’s Beyonce earnings. Budweiser’s BeatBox acquisition. America’s smaller Zestimate. +Pickle Ball Ban

Nvidia is carrying the stock market on its back
 And just went full-Beyonce with its earnings.We predicted BeatBox would be the drink of the summer
 Now AB In-Bev is buying it for $700M.53% of US home...

20 Marras 202521min

đŸ€‘ “$2 to Hire Me” — Venmo’s resumĂ©s. Raising Cane’s secret sauce. Google’s MJ moment. +Bitcoin Home Heaters.

đŸ€‘ “$2 to Hire Me” — Venmo’s resumĂ©s. Raising Cane’s secret sauce. Google’s MJ moment. +Bitcoin Home Heaters.

Venmoing your future boss to get a job
 that’s the wild new Hiring Hack.Google is the only stock up this week
 Because Gemini is having its Michael Jordan Moment.Raising Cane’s secret sauce (literally...

19 Marras 202521min

đŸ„¶ “Extreme Fear”— Bitcoin’s $92k Blizzard. Jeff Bezos un-retires. Meadow Lane’s Grocery Club. +Smell-vertising.

đŸ„¶ “Extreme Fear”— Bitcoin’s $92k Blizzard. Jeff Bezos un-retires. Meadow Lane’s Grocery Club. +Smell-vertising.

Bezos is Co-CEO of the mysterious “Project Prometheus”
 his new AI startup treats space like a garage.Meadow Lane just opened the “Erewhon of the East”
 $17 smoothies get lines out the door.Bitcoin ha...

18 Marras 202522min

😬 “Millennial Cringe” — Sweetgreen’s low. Walmart’s villain-to-hero. Mini-Soap Drama surge. +Techie facelifts

😬 “Millennial Cringe” — Sweetgreen’s low. Walmart’s villain-to-hero. Mini-Soap Drama surge. +Techie facelifts

Walmart’s CEO retired
 his boldest move? Raising pay 90% across the biz like Spiderman would.Sweetgreen, Warby Parker, Allbirds
 it’s the Millennial Cringe Stock Market.Microdramas have taken over Chi...

17 Marras 202521min

🏩 “Mergers & Athletes” — Goldman’s sports agency. Burberry’s british pivot. Sonder’s hotel drama. +RIP Penny

🏩 “Mergers & Athletes” — Goldman’s sports agency. Burberry’s british pivot. Sonder’s hotel drama. +RIP Penny

Goldman Sachs bought a VC and a sports talent agency
 because they take a tiny % of huge $$$.Burberry’s stock is up 50% on their British pivot
. They’re leaning into England’s bad weather.Sonder abrup...

14 Marras 202521min

đŸ©± “Keeping Up With $5B” — Skims’ money situation. Country Music’s AI hit. Netflix’s theme park opens. +Harvard Grade InflAAAAtion

đŸ©± “Keeping Up With $5B” — Skims’ money situation. Country Music’s AI hit. Netflix’s theme park opens. +Harvard Grade InflAAAAtion

The #1 country song in America was made by AI
 It's the 1st of many future AI firsts.Kim Kardashian’s Skims hit a $5B valuation
 Wall Street thinks it’s worth more than Nike and Lulu.Netflix just open...

13 Marras 202520min

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