The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public

The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital Marketing & Audience Engagement at Big Loud Records and founder of Unleashed, for a sharp, unfiltered conversation on what it really takes to build an artist brand in 2025.

Nick breaks down the difference between branding and content (hint: most artists confuse the two), how to build trust before traction, and why clarity, not aesthetics, is the foundation of a scalable music career. They dive into the power of archetypes, content funnels, the role of paid media, and how to navigate the leap from developing artist to breakthrough moment with intention.

If you’re an artist, manager, or creative operator looking to build something real, without chasing trends, this one’s required listening.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠https://www.youtube.com/@managersplaybook⁠

New episodes drop Tuesdays @ 10am ET

Jaksot(259)

The Manager’s Playbook 043: Nic D – 1.5B Streams, Independence, Content Strategy, Streaming Revenue, Mindset, No Label, No Manager & The New Music Business Model

The Manager’s Playbook 043: Nic D – 1.5B Streams, Independence, Content Strategy, Streaming Revenue, Mindset, No Label, No Manager & The New Music Business Model

What if you built a billion-stream music career, without a label, manager, or industry connections?That’s exactly what Nic D did. From Culpeper, Virginia, he turned $250-per-song releases and short-fo...

4 Marras 20252h 9min

Inside the Playbook: Nick Jarjour on Why Songs Became More Valuable Than Ever

Inside the Playbook: Nick Jarjour on Why Songs Became More Valuable Than Ever

Nick Jarjour shares the inside story behind Hipgnosis Songs Fund, the company that redefined how the world values music.From his work alongside Merck Mercuriadis to building one of the most innovative...

13 Loka 202518min

Inside the Playbook: Nick Jarjour on The Genius Behind Rihanna’s ‘Needed Me’

Inside the Playbook: Nick Jarjour on The Genius Behind Rihanna’s ‘Needed Me’

Nick Jarjour shares the story of Starrah, one of the most transformative songwriters in modern music. From crafting Rihanna’s “Needed Me” to shaping global hits for Camila Cabello and Maroon 5, Starra...

12 Loka 202518min

Inside the Playbook: Nick Jarjour on The Real Laws of Music Management

Inside the Playbook: Nick Jarjour on The Real Laws of Music Management

Nick Jarjour takes us inside the real world of music management.In this conversation, Nick breaks down what it truly means to manage artists and songwriters at the highest level: protecting their visi...

11 Loka 202515min

 Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary

Inside the Playbook: Nick Jarjour on The Real Story Behind Kanye’s Documentary

Nick Jarjour opens up about the making of In Whose Name, a powerful and deeply human documentary on Ye that explores the intersection of mental health, creativity, and control.In this conversation, Ni...

10 Loka 202511min

The Manager’s Playbook 042: Nick Jarjour - Rihanna, Kanye West, Starrah, Max Martin, Songwriter Rights, Mental Health, Artist Advocacy, Hipgnosis, Blockchain & The Business of Music

The Manager’s Playbook 042: Nick Jarjour - Rihanna, Kanye West, Starrah, Max Martin, Songwriter Rights, Mental Health, Artist Advocacy, Hipgnosis, Blockchain & The Business of Music

Nick Jarjour has built his career around one mission: protecting the storytellers.From managing Starrah, the songwriter behind Rihanna’s “Needed Me,” to executive producing In Whose Name, one of the h...

8 Loka 20251h 50min

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI

What does it really take to build lasting partnerships between artists, brands, and technology?In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, ...

6 Loka 202519min

Inside the Playbook: Isabel Quinteros on Why AI Can’t Touch the Human Soul

Inside the Playbook: Isabel Quinteros on Why AI Can’t Touch the Human Soul

AI is reshaping how music is created and consumed, raising new opportunities and new risks.In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, join...

5 Loka 202514min

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