The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public

The Manager’s Playbook 032: Nick Ruffalo - Artist Archetypes, Brand Strategy, Content Funnels, Paid Marketing, Breakthrough Moments & Building in Public

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Nick Ruffalo, SVP of Digital Marketing & Audience Engagement at Big Loud Records and founder of Unleashed, for a sharp, unfiltered conversation on what it really takes to build an artist brand in 2025.

Nick breaks down the difference between branding and content (hint: most artists confuse the two), how to build trust before traction, and why clarity, not aesthetics, is the foundation of a scalable music career. They dive into the power of archetypes, content funnels, the role of paid media, and how to navigate the leap from developing artist to breakthrough moment with intention.

If you’re an artist, manager, or creative operator looking to build something real, without chasing trends, this one’s required listening.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠https://www.youtube.com/@managersplaybook⁠

New episodes drop Tuesdays @ 10am ET

Jaksot(259)

Inside the Playbook: Chip Sutherland on an Artist's First Step - Manager or Lawyer?

Inside the Playbook: Chip Sutherland on an Artist's First Step - Manager or Lawyer?

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today...

28 Helmi 20257min

Inside the Playbook: Chip Sutherland on All You Need To Know About The Music Business

Inside the Playbook: Chip Sutherland on All You Need To Know About The Music Business

Chip Sutherland, Co-Author of ‘All You Need To Know About The Music Business’ Canadian Edition, Top Music Lawyer and Artist Manager to Feist (yes, he’s both a lawyer & manager) gives his take on today...

27 Helmi 202510min

Inside the Playbook: Che Kothari on How he became Machel Montano’s Manager

Inside the Playbook: Che Kothari on How he became Machel Montano’s Manager

Listen to the full episode here -Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXERWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

26 Helmi 20259min

Inside the Playbook: Che Kothari on How To FIX Your Spiritual Burnout

Inside the Playbook: Che Kothari on How To FIX Your Spiritual Burnout

Struggling with spiritual burnout in the fast-paced music industry? Che Kothari, manager to King of Soca Machel Montao discusses effective strategies to help us discover practical tips to reignite you...

25 Helmi 202510min

Inside the Playbook: Che Kothari on How To Identify a GREAT Artist!

Inside the Playbook: Che Kothari on How To Identify a GREAT Artist!

Listen to the full episode here -Spotify- https://open.spotify.com/episode/4ngLJkKqbpyfki3LwJwXERWatch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

24 Helmi 202513min

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record l...

23 Helmi 20257min

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to...

22 Helmi 202512min

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

21 Helmi 202517min

Suosittua kategoriassa Viihde

anni-jaajo
tuplakaak
grekovit
hei-baby-3
terveisia-perheesta
the-harlin-show
dear-shirly
antin-palautepalvelu
bella-table
antin-elokuvakerho
nonsensepodi
dear-shirly-ja-arttu
verhon-takaa
ootsa-kuullut-tasta-2
get-jassud
hollywood-love-stories-2
tahtitehdas
tervo-halme
everypodi
terkuin-jenna