Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing

Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing

Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He describes how enterprises are starting (or hopefully starting) to take a more holistic approach to their content and customer experiences, moving away from the “content center of excellence” approach present in so many large organizations. He also shares some thoughts on content marketing in general—what’s working and what isn’t.

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Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change

Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change

Author, publisher, conference organizer, and all-around renaissance man Lou Rosenfeld talks shop about writing the first book on IA, watching the evolution of design practices, and how he’s helping to...

5 Kesä 201937min

Episode 19: Karen Cross, Atlassian - Building a Content Design Team

Episode 19: Karen Cross, Atlassian - Building a Content Design Team

Karen Cross is head of content design at Atlassian, an Australian-based company known for their suite of software development and collaboration tools like Trello and Jira. Karen’s work to build a cent...

7 Touko 201925min

Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist

Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist

This week, content strategy pioneer Rachel Lovinger covers a wide range of topics with Kristina, including her content modeling work at Publicis Sapient and the core challenges faced by today’s publis...

17 Huhti 201929min

Episode 17: Hilary Marsh, Carrie Hane, and Dina Lewis - Content Strategy for Associations

Episode 17: Hilary Marsh, Carrie Hane, and Dina Lewis - Content Strategy for Associations

This week’s guests are a dynamic trio of content strategists who recently concluded an extensive associations research project that resulted in their defining the 17 elements of content strategy and t...

2 Huhti 201937min

Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed

Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed

Tracy Playle is well known in the content strategy industry for her expertise in content specific to the higher education community. In this episode, she and Kristina chat about both the challenges an...

20 Maalis 201935min

Episode 15: Angela Gorden, Dropbox - UX Writing at Dropbox

Episode 15: Angela Gorden, Dropbox - UX Writing at Dropbox

Angela Gorden, UX writer at Dropbox, shares how working with cross-disciplinary teams day-to-day makes for better writing and better overall experiences. She offers ideas on how to ensure writing is a...

7 Maalis 201936min

Episode 14: Sarah DeAtley, Microsoft - Data Science and Content Analytics

Episode 14: Sarah DeAtley, Microsoft - Data Science and Content Analytics

Kristina welcomes Sarah DeAtley, a content and customer experience analytics expert who has worked with major corporations including Dell, Expedia, and most recently, Microsoft. Sarah shares what she’...

19 Helmi 201926min

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