482: Neal Foard - Becoming More Persuasive, Telling Better Stories, & Changing Your Mind...

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Full show notes at www.LearningLeader.com

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Neal Foard has spent more than 20 years creating award-winning ad campaigns for clients on four continents. From the experience of thousands of presentations to clients all over the world, Neal has created The Passionate Logic Project™ to help business leaders sell their agendas more persuasively. He has been a featured speaker at TED and is recently known for his TikTok videos which have been viewed millions of times over the past few months.

• "There's nothing wrong with us that can't be fixed by what's right with us."
• The EQ of the gym bro – When someone is new on your team, ask them to help you out. Find a way to include them. Get them an early win. Make them feel part of the team as soon as possible.
• The element of mystery – Have an aha moment. Don't spoil the punchline. Save the reveal for the end… Remember the Whitney Houston story?
• Your first words of a presentation or a meeting are the most valuable real estate you have. Don't waste them. Be thoughtful. Practice. Don't tell them "I'm so excited to be here…" Launch with intrigue, with movement, with a story…
• How To Use Power – "The thing that gave him more joy than anything was using power to make life more amazing for his team, make you feel like you mattered to him." – "All business is personal. The best business is very personal." - Rick Lenz
• Data is a tool - Our first use of it should be to make people smile. – Your family trip to Disney World… What happened?
• The Physics of a Bright Smile – The most important decision you can make is to be in a good mood. - Voltaire
• What Motivates people: Lillian Moore shares a quick story that reveals what really motivates people: "A few months after my husband and I moved to a small Massachusetts town I grumbled to a resident about the poor service at the library, hoping she would repeat my complaints to the librarian. The next time I went to the library, the librarian had set aside two bestsellers for me and a new biography for my husband. What's more, she appeared to be genuinely glad to see me. Later I reported the miraculous change to my friend. "I suppose you told her how poor we thought the service was?" I asked. "No," she confessed. "In fact—I hope you don't mind—I told her your husband was amazed at the way she had built up this small-town library, and that you thought she showed unusually good taste in the new books she ordered." Source: Reader's Digest (Similar to Neal's coffee story. "Puuuurfect")
• Begin each story with a vague suggestion that there's a lesson to be learned by the end...
• Steve Martin - Do NOT begin a talk with, "Hey, how's everybody doing?"
• A leader's job is to facilitate their people's best work.
• Presentations: Do not read bullet points. If you do that, you're just passing along information. You need to attach emotion to it.
• How to be more persuasive?
  • Be willing to listen and open to changing your mind. Send the signal to them that we can do it. We're not there to win.
  • The power of listening is underrated. Learn what does and doesn't matter to them.
• "People don't change their minds unless they want to."