The Million-Dollar Exit Strategy for App Founders

The Million-Dollar Exit Strategy for App Founders

In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.

Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.

She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.

If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.

You will discover:

✅ What makes an app “EPIC” and worth a 7-figure exit

✅ The MOATs that boost your app’s valuation

✅ Why branding, retention & community are make-or-break

✅ How to prepare for a successful app exit or acquisition

Learn More:

Connect with her for all things apps, valuation, metrics, and exits:

https://x.com/herreraevel

https://www.linkedin.com/in/evelinherrera/

Join the Mobile Club Community:

https://evelinherrera.com/themobileclub

Check available apps on sale:

www.evelinherrera.com

Work with us: https://www.appmasters.com

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(983)

Attribution for Mobile App Tracking for iOS and Google Play

Attribution for Mobile App Tracking for iOS and Google Play

Discover how to see where your downloads are coming from for iOS and Google Play. Also, discover the free mobile attribution tool that you need when you are just starting out. *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

4 Touko 202010min

781: Tilting Point's Nadir Garouche on ASO Growth for Mobile Games

781: Tilting Point's Nadir Garouche on ASO Growth for Mobile Games

Today's guest is the Senior Growth Manager at Tilting Point and we talk all about ASO for games. You will discover how to use the featured graphic on Google to get more downloads, how to localize your game if you're on a budget, and the Apple Search ads campaign that is crushing it for the company. Nadir Garouche is the Senior Growth Manager at Tilting Point. Show Notes - Fav app: Zero Fasting - How to know which SDKs are installed on a mobile app and what they track? (for free) *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

28 Huhti 202043min

Decrease Your CPI With These Video Ads Example

Decrease Your CPI With These Video Ads Example

Discover how to make TikTok-style video ads that will decrease your cost-per-install on your mobile advertising including Facebook Ads. Shamanth Rao is the Founder and CEO of the mobile user acquisition agency Rocketship HQ. He's managed 8 figure user acquisition budgets — and led user acquisition leading up to 3 exits — Bash Gaming (acquired for $170mm), PuzzleSocial (acquired by Zynga) and FreshPlanet (acquired by GameLoft). He hosts the podcasts How Things Grow and the Mobile User Acquisition Show. Get his latest course: Winning with Facebook Audiences Course Get 10% off with the code MDMA_10pct_52NAJF *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

27 Huhti 202014min

780: How to Incorporate Monetization in Game Design with Tugay Alyildiz

780: How to Incorporate Monetization in Game Design with Tugay Alyildiz

Stop making the mistake that I see most game developers make where they completely focus on building the game and do NOT think about marketing or monetization. In this episode, you will discover how to incorporate monetization while designing your game from day 1, how targeting a wide audience on Facebook led to lower CPIs and the tech stack that allows you better track your campaigns. Tugay Alyildiz is the Co-Founder and CEO of Veloxia Technology.

21 Huhti 202039min

Keyword Research Tools for App Store Optimization

Keyword Research Tools for App Store Optimization

Discover the 3 free keyword research tools to improve your app store optimization. App Annie   AppFollow OneLook Reverse Dictionary   App Radar

20 Huhti 202010min

How Does Mobile App Retention Affect Keyword Rankings?

How Does Mobile App Retention Affect Keyword Rankings?

As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?

15 Huhti 20205min

779: How to Get Started with Influencer Marketing with Dom Little

779: How to Get Started with Influencer Marketing with Dom Little

Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram and finally I had to ask him about any secrets he could share about getting an Apple feature. Dom Little is the Founder of amp&go.

14 Huhti 202044min

App Store Optimization When You Do NOT Have Downloads

App Store Optimization When You Do NOT Have Downloads

In this video, you will discover How to do App Store Optimization When You Do NOT Have Downloads.

8 Huhti 20209min

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