Zero to $5M ARR with a LinkedIn profile – How Adam Robinson built a revenue machine with founder-led content
Haamucast23 Huhti 2025

Zero to $5M ARR with a LinkedIn profile – How Adam Robinson built a revenue machine with founder-led content

Guest: Adam Robinson, Founder & CEO at RB2B and retention.com

What happens when you build your brand before your product – and then aim it at the right audience?

You go from zero to $5M ARR with five people and no marketing team.

In this episode of Haamucast, Edward sits down with Adam Robinson, a true operator who turned founder-led content into the ultimate go-to-market engine. From swearing off social media to becoming one of the most followed B2B founders on LinkedIn, Adam shares the real story behind his meteoric rise – including the strategic (and accidental) moves that got him there.

You’ll hear:

👻 Why Adam stopped talking to ecom… and started writing for people like him

👻 How RB2B’s entire GTM motion ran on his personal LinkedIn posts

👻 The process behind his banger posts (including why the hook is everything)

👻 Why he made a spreadsheet of Chris Walker’s greatest hits – and how that changed everything

👻 Advice for founders who want in but don’t know where to start (hint: comment before you post)

Bonus: Adam breaks down the prolific zone – how to be just polarizing enough without turning into LinkedIn’s main character of the day.

Check out Haamu.io if you want to learn more about how Haamu can turn you into a thought leader worth following.

Jaksot(29)

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