From vanity metrics to relevant reach – How Ognjen Bošković builds founder brands that actually drive revenue
Haamucast1 Elo 2025

From vanity metrics to relevant reach – How Ognjen Bošković builds founder brands that actually drive revenue

Guest: Ognjen Bošković, Founder @ Raven

What happens when you realize founder brand isn't about posting pretty content?

You start building one of the last effective go-to-market channels left. In this episode of Haamucast, Edward sits down with Ognjen Bošković, founder of Raven and a founder brand strategist who's seen what works (and what definitely doesn't) when executives try to build their personal brands.

You'll hear:

👻 Why founder brand is becoming essential as cold outbound dies and AI makes everyone's content look the same

👻 The "realm of relevancy" framework – why targeting your ICP's entire ecosystem beats chasing vanity metrics

👻 Why most "thought leaders" are actually just followers afraid to challenge the status quo

👻 The mindset shift from "creating content" to "documenting what I'm already doing" that unlocks everything for technical founders

👻 Why you're probably the only person getting bored of your core message (and why that's exactly when it starts working)

Bonus: Ognjen explains why the best founder brand candidates have been their own customer – and why trying to build for an audience you don't understand is setting yourself up to fail.


Jaksot(29)

Thought Leadership without the Bullsh*t: Louis Grenier on Standing the F*ck Out

Thought Leadership without the Bullsh*t: Louis Grenier on Standing the F*ck Out

What do you do when everyone is posting… but almost nobody is actually saying anything real?You stop chasing templates, ignore the algorithm panic, and stand the f*ck out.In this episode of Haamucast,...

22 Tammi 25min

Founder Brand: Breaking B2B’s Playbook to Hit +$1.5M ARR

Founder Brand: Breaking B2B’s Playbook to Hit +$1.5M ARR

What do you do when you’re in a “boring” industry… but still want people to stop scrolling and actually care?You get weird on purpose, then back it up with real expertise.In this episode of Haamucast,...

7 Joulu 202520min

From Finland to global stages – How Tarja Stephens uses authentic storytelling to build leadership influence

From Finland to global stages – How Tarja Stephens uses authentic storytelling to build leadership influence

Guest: Tarja Stephens, Founder @ Leaders of the FutureWhat happens when you ditch the corporate playbook and start treating LinkedIn like a journal instead of a billboard?You build real relationships ...

24 Loka 202517min

From 400 to 12K connections – How Marjut Sadeharju built a learning community that drives business with LinkedIn content

From 400 to 12K connections – How Marjut Sadeharju built a learning community that drives business with LinkedIn content

Guest: Marjut Sadeharju, Founder & CEO at SplendidWhat happens when you stop thinking about personal branding and start thinking about what you can give?You build a 12,000-person network that actually...

17 Loka 202520min

From data anxiety to expertise empire – How Kira Sjöberg turned her mid-career crisis into AI thought leadership

From data anxiety to expertise empire – How Kira Sjöberg turned her mid-career crisis into AI thought leadership

Guest: Kira Sjöberg, Co-founder at GoodinWhat happens when you hit 40, realize you're not getting any younger, and decide you need a bulletproof career strategy for the AI age?You pick a lane – and be...

10 Loka 202521min

From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower

From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower

Guest: Erica Rankin, Co-founder & CEO at DooziWhat happens when you share the unfiltered reality of entrepreneurship – including the failures?You build a network that outlasts any single business. In ...

3 Loka 202523min

From zero trust to finance team buy-in – How Frida Ahrenby got her CFO posting on LinkedIn

From zero trust to finance team buy-in – How Frida Ahrenby got her CFO posting on LinkedIn

Guest: Frida Ahrenby, CMO at RillionWhat happens when you're a marketer targeting CFOs but your finance team won't touch social media?You flip the script. In this episode of Haamucast, Edward sits dow...

26 Syys 202520min

Why Sebastian Mellblom hasn't gone all in on founder-led content (yet)

Why Sebastian Mellblom hasn't gone all in on founder-led content (yet)

Guest: Sebastian Mellblom, CEO & Co-founder @ RevealWhat happens when you're building in a sector where museum directors aren't scrolling LinkedIn?You question everything about founder-led content str...

12 Syys 202515min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-oivalluksia-rahasta-elamasta
rss-rahamania
inderespodi
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
oppimisen-psykologia
lakicast
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-inderes
leadcast
mihin-sita-saastais
rss-rikasta-elamaa
rss-40-ajatusta-aanesta