192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

We can’t shop our way out of climate change. And we definitely can’t rely on capitalism to save the planet. But what happens when a brand tries to flip that script?

In the outdoor industry, we’ve seen a rising trend: companies weaving sustainability and advocacy into their marketing. But are those efforts genuine, or just another version of greenwashed consumerism? Can a brand really center advocacy over product—and still survive?

To explore this topic from a brand’s perspective, in episode 192 of the Outdoor Minimalist podcast, we’re talking with Matt Moreau.

Matt is the founder and CEO of The Landmark Project, an outdoor lifestyle brand known for its art-forward designs, sustainable apparel, and advocacy for public lands. Under Matt’s leadership, The Landmark Project has grown from a small, garage-based print shop into a nationally recognized brand sold in retail stores and national parks across the U.S. Passionate about connecting people with the outdoors, Matt has shaped the company’s mission around celebrating and protecting natural places through thoughtful design, meaningful partnerships, and a commitment to conservation.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------

Landmark Project

Website: https://thelandmarkproject.com/

Instagram: https://www.instagram.com/thelandmarkproject

LinkedIn: https://www.linkedin.com/company/the-landmark-project/

TikTok: https://www.tiktok.com/@thelandmarkproject

Facebook: https://www.facebook.com/landmarkproject

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Trump's Budget Bill, Alligator Alcatraz, and More Layoffs Coming - Public Lands News (June 30 - July 11)

Trump's Budget Bill, Alligator Alcatraz, and More Layoffs Coming - Public Lands News (June 30 - July 11)

In this week’s episode, we cover sweeping public lands news from June 30 to July 11, including:The "Trump Tax" and what it means for public lands, drilling, and park funding (https://www.congress.gov/...

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188. Patagonia's Guide for Climate Activists: 'Tools to Save Our Home Planet' with Nick Mucha

188. Patagonia's Guide for Climate Activists: 'Tools to Save Our Home Planet' with Nick Mucha

For today’s episode, we’re featuring a conversation Meg recorded with Nick Mucha, one of the editors of Patagonia’s new book: Tools to Save Our Home Planet: A Changemaker’s Guidebook and Patagonia's S...

30 Kesä 202535min

1.2 Million Acres of Public Land Are Still for Sale - Public Land News (June 23 - 27)

1.2 Million Acres of Public Land Are Still for Sale - Public Land News (June 23 - 27)

This week, we’re breaking down one of the biggest public land threats in U.S. history. I sat down with Joshua Axelrod, Senior Policy Advocate at NRDC, to unpack the ongoing federal budget reconciliati...

27 Kesä 202525min

187. The Making of Sustainable Apparel with Arms of Andes

187. The Making of Sustainable Apparel with Arms of Andes

From greenwashed marketing campaigns to the real, tangible challenges of sourcing natural materials and overhauling entrenched supply chains, creating truly sustainable clothing is no small feat. And ...

23 Kesä 202548min

3.3 Million Acres of Public Lands For Sale - Public Lands News (June 16 - 20)

3.3 Million Acres of Public Lands For Sale - Public Lands News (June 16 - 20)

This week we cover:The Senate budget bill provision to sell 2–3.3 million acres of public land in 11 western states.The broad implications of bypassing environmental review, public comment, and Tribal...

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186. What Climate Change Means for Adventure Travel with Leigh Barnes

186. What Climate Change Means for Adventure Travel with Leigh Barnes

We've discussed the many issues with travel on this show before, and while travel is never really that "good" for the environment, that doesn't mean that we shouldn't ever do it. Instead, I believe th...

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DOJ Opinion Dismantles Antiquities Act Protections and NEPA Rollbacks - Public Lands News (June 9 - 13)

DOJ Opinion Dismantles Antiquities Act Protections and NEPA Rollbacks - Public Lands News (June 9 - 13)

This week, we take a deep dive into one of the most aggressive and coordinated efforts to undermine public lands protections, clean air rules, and historical integrity at our national parks in years. ...

13 Kesä 202516min

185. How "Greenhushing" Could Be Hurting Your Business with Jason Parkin

185. How "Greenhushing" Could Be Hurting Your Business with Jason Parkin

By now, we’ve all heard the term greenwashing. But have you ever heard of green hushing? Greenhushing seems to be a growing trend where businesses, afraid of backlash or political controversy, choose ...

9 Kesä 202549min

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