192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

We can’t shop our way out of climate change. And we definitely can’t rely on capitalism to save the planet. But what happens when a brand tries to flip that script?

In the outdoor industry, we’ve seen a rising trend: companies weaving sustainability and advocacy into their marketing. But are those efforts genuine, or just another version of greenwashed consumerism? Can a brand really center advocacy over product—and still survive?

To explore this topic from a brand’s perspective, in episode 192 of the Outdoor Minimalist podcast, we’re talking with Matt Moreau.

Matt is the founder and CEO of The Landmark Project, an outdoor lifestyle brand known for its art-forward designs, sustainable apparel, and advocacy for public lands. Under Matt’s leadership, The Landmark Project has grown from a small, garage-based print shop into a nationally recognized brand sold in retail stores and national parks across the U.S. Passionate about connecting people with the outdoors, Matt has shaped the company’s mission around celebrating and protecting natural places through thoughtful design, meaningful partnerships, and a commitment to conservation.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------

Landmark Project

Website: https://thelandmarkproject.com/

Instagram: https://www.instagram.com/thelandmarkproject

LinkedIn: https://www.linkedin.com/company/the-landmark-project/

TikTok: https://www.tiktok.com/@thelandmarkproject

Facebook: https://www.facebook.com/landmarkproject

Jaksot(284)

What's in the Budget Bill? - Public Lands News (June 2-6)

What's in the Budget Bill? - Public Lands News (June 2-6)

This week, we cover a relentless wave of threats to America’s public lands and environmental protections. But it’s not all bad news, because we wrap up with some powerful land-back victories, state pa...

6 Kesä 202515min

184. How Safe is Your Water? Understanding Water Quality Where You Live with Cydian Kauffman

184. How Safe is Your Water? Understanding Water Quality Where You Live with Cydian Kauffman

Correction: In this episode, the guest mentioned that the EPA was formed in the 1990s. To clarify, the U.S. Environmental Protection Agency (EPA) was actually established in December 1970 under Presid...

2 Kesä 202545min

Rollback of Single-Use Plastics Bans in National Parks and the Push to Rewrite American History - Public Lands News (May 26 - 30)

Rollback of Single-Use Plastics Bans in National Parks and the Push to Rewrite American History - Public Lands News (May 26 - 30)

This week, we break down the biggest public lands headlines you might have missed.We’cover:How public pressure killed a plan to sell off over 500,000 acres of public lands in Nevada and UtahWhy the Ho...

30 Touko 202516min

183. Our Thoughts on Netfix's Viral 'Buy Now' Documentary (Consumerism, AI, and The Shopping Conspiracy)

183. Our Thoughts on Netfix's Viral 'Buy Now' Documentary (Consumerism, AI, and The Shopping Conspiracy)

In this episode, we're doing something a little different: a group breakdown of the new Netflix documentary Buy Now: The Shopping Conspiracy. This unsettling (and sometimes oddly playful) film looks i...

26 Touko 202551min

Staffing Cuts at the National Park Service and Forest Service and an Uptick in Gas Lease Sales - Public Lands News (May 19 - 23)

Staffing Cuts at the National Park Service and Forest Service and an Uptick in Gas Lease Sales - Public Lands News (May 19 - 23)

This week, we’re breaking down a sweeping federal budget package passed by the House on May 22 and what it means for America’s public lands, waters, and environmental protections.In this episode:The p...

23 Touko 20259min

182. Fostering Sustainabe Outdoor Habits as We Age with Linden Loren

182. Fostering Sustainabe Outdoor Habits as We Age with Linden Loren

In episode 182 of the Outdoor Minimalist podcast, we have a conversation about something that every outdoor lover eventually has to reckon with: how do we keep doing the activities we love for as long...

19 Touko 202527min

The One Big Beautiful Bill Act and What it Means for Public Lands - Public Lands News (May 12 - 16)

The One Big Beautiful Bill Act and What it Means for Public Lands - Public Lands News (May 12 - 16)

This week, we break down the whirlwind of public lands policy battles happening in Congress and at the Department of the Interior. But it’s not all grim. We also share a couple glimmers of good news, ...

16 Touko 202512min

181. Tips to Naturalize Your Yard from a 'Bad Naturalist' with Paula Whyman

181. Tips to Naturalize Your Yard from a 'Bad Naturalist' with Paula Whyman

What does it really mean to restore the land, and where do you even begin when faced with the complexity of ecological repair?In episode 181 of the Outdoor Minimalist podcast, I’m joined by Paula Whym...

12 Touko 202531min

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