How Eventbrite Found A New Customer Base
Problem Solvers4 Elo 2025

How Eventbrite Found A New Customer Base

Julia Hartz is the co-founder and CEO of Eventbrite, the platform built to help anyone host and sell tickets to an event. But after years in the business, Julia and her team realized something surprising. Their biggest growth opportunity wasn’t with the people creating events, it was with the people searching for them. On this episode, Julia shares how Eventbrite rethought its product, reimagined discovery, and why, in an AI-saturated world, real human connection might just be the ultimate value proposition. Learn more about your ad choices. Visit megaphone.fm/adchoices

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People Love Your Idea, But It Doesn't Make Money. Now What?

People Love Your Idea, But It Doesn't Make Money. Now What?

People may like to shop for cars online, but they still want to test drive them in real life before buying. So when the online car sales company Shift launched, it created a system its founders were s...

30 Huhti 201820min

How to Name Your Company — Or Fix A Bad Name

How to Name Your Company — Or Fix A Bad Name

A company's name is one of (if not the) biggest early decisions a company founder will make -- and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was Aucti...

23 Huhti 201821min

He Took A Lowbrow Product, And Made It Luxury

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Sean Dowdell loved tattoos, but he hated tattoo parlors. They were dirty, uninviting, downmarket, unprofessional and often sexist. So when he set aside his music career to start his own tattoo parlor,...

16 Huhti 201817min

The Business Model Doesn't Work—So Change It!

The Business Model Doesn't Work—So Change It!

What happens when your customers are willing to use your product, but they're not willing to pay for it? Answer: Your business model may be wrong. That's what Ilir Sela learned after launching Slice, ...

9 Huhti 201819min

The Curse of the Problem Solver - You Can't Solve It All

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Patrick Llewellyn discovered that his design company, 99designs, was only fulfilling some of his customers' needs. He wanted to fill more, so he created a spinoff brand called Swiftly. But in doing so...

2 Huhti 201821min

How A Company Becomes A Thought Leader

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When Daniel McCarthy cofounded the music licensing company Musicbed, he had a big idea: "I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think...

26 Maalis 201820min

They Were Acquired... And Then The Buyer Went Bust

They Were Acquired... And Then The Buyer Went Bust

Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Maalis 201818min

How Three Entrepreneurs Started On The Fast Track

How Three Entrepreneurs Started On The Fast Track

Every entrepreneur’s journey starts with a big problem. That first hurdle—and hopefully, that first solution. Small and sometimes simple as it may be, this first moment contains so much ingenuity and ...

12 Maalis 201819min

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