People Love Your Idea, But It Doesn't Make Money. Now What?
Problem Solvers30 Huhti 2018

People Love Your Idea, But It Doesn't Make Money. Now What?

People may like to shop for cars online, but they still want to test drive them in real life before buying. So when the online car sales company Shift launched, it created a system its founders were sure would win customers over: They hired “car enthusiasts” -- guys just really passionate about cars -- to drive a car to a customer so they could test drive it together. The car enthusiasts were a hit; people loved them, and praised them online. But Shift wasn’t celebrating: As it turns out, the car enthusiast program was so expensive to run that the company wasn’t actually making money. And that meant Shift needed to do something that felt crazy: blow up the feature everyone loved. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(480)

Stop Dabbling: How High Performers Choose One Path and Go All In

Stop Dabbling: How High Performers Choose One Path and Go All In

Leadership expert Ryan Hawk tackles one of the biggest traps for ambitious entrepreneurs: dabbling in everything and committing to nothing. Ryan unpacks the idea of “beefing up your obituary” by becom...

20 Heinä 32min

Naveen Jain on Solving Any Problem

Naveen Jain on Solving Any Problem

Naveen Jain has built multiple billion-dollar companies all without being the smartest person in the room. His secret? He asks the questions the experts are too expert to ask. In this episode, Naveen ...

13 Heinä 28min

GoRuck's Founders on Why Community Makes You Future-Proof

GoRuck's Founders on Why Community Makes You Future-Proof

Jason and Emily McCarthy built GoRuck into the leading name in rucking. But when rising costs forced them to raise prices, that community became more than a marketing asset. It became the reason the...

6 Heinä 26min

How to Make People Understand You

How to Make People Understand You

You know what you do, but does anyone else? There's often a gap between what you offer and how you explain it. In this episode, Jason shares his framework for closing that gap, so your audience knows ...

29 Kesä 10min

How Columbia Sportswear Stands Out in a Crowded Market

How Columbia Sportswear Stands Out in a Crowded Market

A viral ad from Columbia Sportswear caught Jason's eye. After he wrote about it on LinkedIn, the company reached out. So Jason sat down with Tim Boyle, CEO and third-generation owner of Columbia Sport...

22 Kesä 26min

Snoop Dogg’s Ice Cream? Here’s the Strategy

Snoop Dogg’s Ice Cream? Here’s the Strategy

Having one of the most recognizable and beloved celebrities in the world attached to your brand seems like it should be an easy win. But getting someone to buy once is one thing. Getting them to buy a...

15 Kesä 34min

Ciara Launches A Juice to Solve A Common Parenting Problem

Ciara Launches A Juice to Solve A Common Parenting Problem

The kids' juice aisle looks completely covered. So does the protein market. Most people would conclude there's no room for anything new. Ciara didn't. The Grammy-winning musician and mom of four was w...

8 Kesä 35min

How To Sustain High Performance - Sami Inkinen of Virta Health

How To Sustain High Performance - Sami Inkinen of Virta Health

Sami Inkinen is a three-time founder and world-class triathlete. A triathlete! And yet he went to the doctor and discovered he was pre-diabetic. The news triggered a series of changes including a pivo...

1 Kesä 27min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
oppimisen-psykologia
rss-sami-miettinen-neuvottelija
hyva-paha-johtaminen
rss-karon-grilli
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rahapuhetta
rss-perho-rajoilla
rss-inderes
rss-rahataito-podcast
asuntoasiaa-paivakirjat
rss-ysin-muijat
rss-pinnan-alla-kiehuu
rss-tarkeista-asioista-2
rss-plan-international-suomen-podcast
rss-johtajuuden-jaljilla