How Shoveling $h!t Built a $745 Million Startup (And What It Really Cost)

How Shoveling $h!t Built a $745 Million Startup (And What It Really Cost)

What does it really take to build a $745 million startup from the ground up? Hint: It’s messy, painful, and nothing like the glamorous success stories you’ve heard. In this raw, unfiltered conversation, Kwame Christian sits down with Cas and Mike Lazerow—the entrepreneurial power couple behind the massive success of Golf.com, which they sold to Time Warner for $745 million. But behind the impressive exit lies a story of relentless struggle, countless pivots, and emotional battles most founders never talk about. Cas and Mike pull back the curtain on entrepreneurship’s harshest realities, sharing: How embracing brutally tough conversations transformed their business (and marriage). The secret mindset shifts that separate those who rise from those who burn out. Why falling in love with the hardest parts of your journey can become your ultimate competitive edge. This isn’t just another success story. It’s an honest look at the intense emotional cost that comes with high-stakes entrepreneurship—and a masterclass in how to survive the darkest moments of building something great. If you’re grinding day after day, wondering why success still feels impossibly far away, this episode offers the reset and insights you never knew you needed. Welcome to the real journey. It’s time to start shoveling. Hit play now, and discover what success truly costs. Buy The Book: Shoveling $h!t: A Love Story About the Entrepreneur’s Messy Path to Success Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

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Masterclass: How Top Performers Negotiate Through Fear and Failure

Masterclass: How Top Performers Negotiate Through Fear and Failure

Your biggest negotiation obstacle isn’t the other person — it’s the voice in your head telling you to play small. In this Negotiation Masterclass edition of Negotiate Anything, we tackle one of the m...

26 Tammi 2h 19min

Real Estate Negotiation Trends That Will Define 2026

Real Estate Negotiation Trends That Will Define 2026

Winning in real estate has less to do with price — and everything to do with how you negotiate. In this Negotiation Masterclass edition of Negotiate Anything, Kwame Christian brings together three rea...

23 Tammi 1h 20min

Why Bullies Rely on Pressure — and How Smart Negotiators Respond

Why Bullies Rely on Pressure — and How Smart Negotiators Respond

What do you do when the person across the table isn’t just tough—but openly hostile? In this episode of Negotiate Anything, Kwame Christian welcomes back attorney and negotiation expert Jamie Lieberm...

22 Tammi 34min

The Conversation Every Leader Dreads — and How to Handle It With Integrity

The Conversation Every Leader Dreads — and How to Handle It With Integrity

What if the hardest conversations you’ll ever have are the ones that define your leadership? In this powerful episode of Negotiate Anything, Kwame Christian sits down with real estate investor and en...

21 Tammi 36min

Win IMPOSSIBLE Negotiations WITHOUT Forcing the Outcome

Win IMPOSSIBLE Negotiations WITHOUT Forcing the Outcome

Negotiations don’t fall apart because of bad tactics — they fall apart when emotions go unmanaged. In this Negotiation Masterclass episode of Negotiate Anything, Kwame Christian explores why emotio...

20 Tammi 1h 35min

Thais Gibson: How to Rewire Limiting Beliefs for Good

Thais Gibson: How to Rewire Limiting Beliefs for Good

You keep trying to change... but keep slipping back into old patterns. Why? In this powerful episode, Thais Gibson breaks down why limiting beliefs run your life — and how to finally rewire them usin...

19 Tammi 1h 6min

Know Your Worth: How to Negotiate Higher Pay Without Conflict or Fear

Know Your Worth: How to Negotiate Higher Pay Without Conflict or Fear

Most people leave hundreds of thousands of dollars on the table — not because they aren’t qualified, but because they don’t believe they’re worth it. In this Negotiation Masterclass edition of Nego...

16 Tammi 1h 30min

The Authenticity Rule That Earns Trust at Work (Not Performative Professionalism)

The Authenticity Rule That Earns Trust at Work (Not Performative Professionalism)

Being authentic at work sounds easy — until trust, power, and expectations are on the line. Because trust isn’t built by performance — it’s built by what you practice every day. In this episode, we un...

14 Tammi 1h 49min

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